Social Media And The Media Essay

Social media is the term used for Internet based applications and programs used to allow people to interact with each other. The methods are widespread from basic emails and texts to pictures, videos, audios, and disappearing chat sessions. Social media allows instant access to create, comment and post in real-time.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company's bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than

Advantages of using the social media aspect can attract the attention needed to promote a product or service intended or drive traffic to the intended website of services. This type of channel has the ability to bring people together from all over the world as well as allows each person to express their own opinions and ideas, providing well-needed feedback. Disadvantages of this method when not used properly or failed to promote the communication effectively can cause a permanent damage to the company’s reputation; as this mistake is seen in front of hundreds or thousands of people who also have direct and easy access of spreading their messages online. This way of communicating can also be more time consuming as someone has to be constantly checking in to make comments, answer questions, and reply to feedback.

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

From a company standpoint, a social media can be used to capture different customer insights and better follow the trend. If some social media users were looking for a specialized product and were not able to find such product,

Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws

Social media has the power to strengthen awareness and trust between a brand and its target audience. By creating content that is both engaging and interactive allows brands to strengthen the relationships with their audience and gain a deeper understanding about their wants and needs.

Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.

56% of Americans use social media that means 177 million people in the United States use some form of social media. Social media has changed how we all communicate; we can get instant updates to any kind of event sporting, political, even national disasters from a device that can fit in the palm of our hand. Since 2004 Facebook has went from 1 million users to 1.15 billion users, Twitter since 2008 went from 6 million users to 555 million users today (Morrison) Since so many people use social media on a daily basis 93% of marketers use social media for business (Morrison). Many people use these resources as a news source as well as a way to communicate with friends. With so many users someone is bound to use these resources as a way to spread

Even though social media did not produce an effective return on investment, my thought is that social media can be an effective communication channel for larger businesses. For one thing, social media has a greater influence on the Millennials and Generation Z population that have an addiction to their mobile devices and cannot live without checking or posting on social media. For example, users of popular social sites such as Facebook, Instagram, Twitter, Linkedin, and Pinterest share information, post and share photos, post and share links, communicate with friends, communicate globally, do research and much more. Undoubtedly, social media is saturated in their everyday life; it is only natural that social media will be utilized in advertising, marketing, and in various communication channels.

Social media is tool that combines the term social, which refers to the interactions that people have with each other when sharing and receiving information, and the term media, which refers to the instrument of communication. About 12 years ago was when Facebook, Twitter, and MySpace began started this reign of the social media taking over everyone’s lives. It connects us with the other parts of the world. Throughout this generation and the past ones, many have questioned if social media is the best thing around or if it’s doing bad to us. There are always two sides to everything, one always being the correct one, yet with this topic there isn’t, it just depends perspective on how you perceive it.

In today’s world almost every task which requires a human to move around is being replaced by technology. Technology/Social Media has caused huge distractions in almost every small aspect which doesn’t requires technology. Social networks are very harmful to people in today’s society, it causes people to rely more on them than what they would rely on if social media wasn’t in place of it.

The internet and cell phones are standard in most homes today, and their presence means we can socialize globally. There are no limits on how we can send messages and images without creating personal issues. The social media networks have vastly expanded and have made for negative problems from politics, entertainment, athletics, and amongst family and friends. “Social media can be broken down as interacting with people and sharing information through outlets such as the internet, TV, or radio” (Nations). Electronic media has evolved from the days of just having a home phone for communicating with family and friends.

Social media. It 's a disease we all love, no treatment has ever been established for its cure. It 's killing us. Sadly, it 's gained astounding worldwide growth and popularity from many nations globally. It 's capturing today 's youth rapidly between its claws, making our lives depend on it. Anthony Carmona states “It is a veritable battleground, where insults fly from the human quiver, damaging lives, destroying self-esteem and a person’s sense of self-worth.”