Social Media And The Media

1192 WordsMay 6, 20155 Pages
However, “Contrary to the idea that social media creates a polarizing “filter bubble,” exposing people to only a narrow range of opinions, 70 percent of Millennials say that their social media feeds are comprised of diverse viewpoints evenly mixed between those similar to and different from their own. (American Press Institute, 2015, p. 3) This disputes the notion that everybody who engages in social media receive a uniform message, and these diverse viewpoints also enables users to become judicious in what content they are consuming. In the same American Press Institute study researchers concluded, “nearly three-quarters of those exposed to different views (73 percent) report they investigate others’ opinions at least some of the time…show more content…
The study found Americans are selective consumers with behaviors varying reliant on the topic. With this in mind we can hope groups other than millennials are not receiving a likeminded point of view even if a clear proclamation cannot be made. All in all a multitude of voices talking about assorted topics can only be good for public discourse, and could potentially impact mobilization. The preceding paragraphs were aimed at providing a baseline of knowledge, show that social media provides a wide variety of information, and to establish that its worthy of investigation. At the moment there is a lack of research aimed at determining the impact of the public’s use of social media on Agenda setting, and priming. Yet, there has been research regarding social media and mobilization that is quite promising. Thus far, mobilization is where social media has seen its greatest impact. Mobilization is defined as, “the process by which candidates, parties, activists and groups induce other people to participate” (Rosenstone & Hansen, 1993, p. 25). When taking the definition for mobilization into account it is easy to understand why social media has shown promise in this area. Social media supplies activists with the ability to circulate information, and information is the means by which political activists recruit new members. Social media also creates vast networks that “. . . allow people to assemble as individuals, with limited
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