Social Media As A Marketing Tool

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

As of March, 2013, Facebook has a reported 1.13 billion users each month, and each day up to 665 million people log on to Facebook (AP, 2012). And according to attorney Brian Socolow, with Loeb & Loeb, seventy-two percent of online users are part of "…at least one social network"; and the "most credible source" for details about a particular brand or item on a social networking site doesn't come from the marketing people, it comes from "other consumers" (Socolow, 2011). This paper delves into the most popular social media site, Facebook, to explain why consumers are helping marketers promote products and serves, and answer questions about the impact of social media in terms of legal and marketing aspects.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Social media is out there to help us every day. People can use it to research nearly everything, for example things like communication and even business marketing. There are many channels of social media. A few examples are Facebook, Twitter, LinkedIn, and YouTube, just to name a few of the popular ones.

Effective marketing is a requirement for successful market saturation. There are many marketing avenues available for companies to utilize including social media. Most companies use a variety of advertising outlets at once to reach a larger audience; this is called a media mix (Cadotte, 2003). Social media trends have grown tremendously over the past few years and many companies now utilize this avenue of marketing. This paper will discuss leading edge trends in integrating social media into traditional marketing and

In today’s information based world, there is a neck-to-neck competition between the current as well as emerging social networking sites. Social media is no longer limited in its features, but instead consists of multi-functional features. Therefore, social media has become universally adapted phenomenon, especially with the readily available Internet services as well as mobile devices. The outcome of this trend has improved the marketing strategies, created an easy online communication platform, expedited the process for sharing information, reduced the cost spent on marketing, and above all provided a medium to collaborate on a global scale. In this digital age, social media comes in various shapes and forms that have almost became the cultural niche are: YouTube, Facebook, Yelp, LinkedIn, Twitter, Tumblr, and Pinterest. Let alone for Facebook, in 2014 there were over billion active users (Stříteský, Stránská, & Drábik, 2015). However, as per the future claims made by Wilson (2014), it is predicted that in the upcoming years social media such as “Pinterest will emerge as a stronger alternative to Facebook”, which seems inaccurate.

Social media networks additionally offer inexpensive and further direct advertisements for businesses on their websites of cost-per-click marketing. Facebook is the most popular social media website for social media marketing (Jain, 2012) and businesses favor this network from its cost effect advertisement. Facebook recently released the statistic that they have passed the milestone of having 1.23 billion active users’ on the network (Protalinski, 2014). Social media marketers take advantage of

The main purpose of this study is to evaluate social media marketing in emerging marketing that is arising from globalisation, digitalisation, liberalism and high-standards that are flowing economic power. Kim, A. J. & Ko, E. (2012) defined that social media marketing is a method of modern marketing that develops social internet networking websites to target a market. A core objective of social media marketing is to develop and produce contents that can be utilised with social network in order to enhance brand acquaintance and publicity as well as to provide an opportunity to customers to broaden their range and demand.

Social media use isn’t just an arbitrary ego boost for brands and individuals. It’s a driving factor in business, marketing, technology and so much more. We Are Social reports that 2.1 billion out of the 7.2 billion people in the world now have social media accounts. Americans certainly fall into the mix, with 60% using it for their news fix, but at the same time they’re also doing other things like viewing ads. This means that you absolutely cannot ignore the impact of these huge and varied platforms on advertising, marketing and promotion. Let’s try to look into some examples of smart, creative and efficient use of social media to see what works.

The internet technologies have made dramatic impacts on the traditional marketing activities over the past decade. Especially, the boom of social media technologies such as Facebook, Twitter, blogs and so on in recent years, which are fundamentally revolutionizing the ways in which people socialise and exchange information on a daily basis. The YouTube video clip “Gangnam Style” by South Korean singer, Park Jae-sang (2012) generated millions of views and made him a worldwide superstar overnight, which essentially proves that the power of social media cannot be underestimated in today’s world. The topic of how to take advantages of the social media channels when creating marketing strategies

This report provides a detailed analysis of the significant similarities and differences between the utilization of social media between Business to Business (B2B) marketers and Business to Consumer (B2C) marketers. This analysis is necessary to combat the widely accepted notion that social media marketing campaigns primarily serve B2C marketing only. To contest this false stereotype, this paper will justify reasons that B2B social media marketing is not only pertinent, but is also crucial in the success of companies to establish and maintain relations with customers in modern times.

Social media in its many forms, from user-generated content to the more complex and intricate social media platforms of Facebook, Twitter and others, all present marketers with a wealth of opportunities for connecting more effectively with their customers. And these social media platforms also allow for greater reach and clarity of messaging to prospects as well. What's behind his revolution in how social networks are changing marketing is the authenticity, transparency and trust that taken together serve as a very powerful catalyst of change in customer relationships (Mangold, Faulds, 2009). This is also revolutionizing how companies assess and take action on their customer's needs and wants, a s social networks when used as a listening platform, can also drive entirely new levels of insights as well (Singh, Sonnenburg, 2012).

According to state of inbound marketing in the year 2012 62% of marketers said social media became more important to the marketing campaigns in the last 6 months. Apparently businesses had moved on to the next big step of marketing their products and services to consumers or other businesses. Marketing using social media as a tool to reach out to millions of consumers and businesses had enhanced the sale rates, the relationship between the provider and the consumer, the quality of the product or service. Furthermore, because marketing using social media is less expensive than the usual way, the process of beginning a new business became much affordable, and so the unemployment rates had decreased, with a final result of economic growth.

Social media marketing (SMM) is a form of internet marketing that uses social networking websites as a marketing tool. The main goal of Social media marketing is to produce such content that users will share with there social network so that company can increase brand exposure and can broaden costumer reach

The author of this research proposal targets to inspect the significance of social media marketing of IT products specifically in United Kingdom.