Social Media As A Marketing Tool

2218 WordsFeb 18, 20159 Pages
Scholars, especially in sociology and psychology have noted with immense concern the massive increase in the usage of social networking media over the past several years. This is illustrated by the fact that within eight years, the subscription and usage of Facebook had grown to almost a billion people. WhatsApp, on the other hand, has stood out as the most popular messenger application globally. Some recent studies revealed that it has become more popular than Twitter with more than three hundred million active monthly users. Several billion messages are passed on a daily basis through WhatsApp and its availability across almost all mobile phones and easy usage has made it so popular, attracting so many users (Messengers Review 1). Clearly, social media plays an important role in the modern effectuation process even as people from across the globe adopt such media as Facebook, Twitter, Myspace.com, WhatsApp, and YouTube. The extent of adoption is so serious that entrepreneurs have deployed social media as a marketing tool because it is apparent that a significant portion of the world population has accepted the central role-played by this form of communication in keeping-in-touch with others (Pernisco 1). As both young and old people use social media to interact with each other and get in touch with the rest of the world, much is also happening in relation to social behavior and psychological development. The traditional means of communication, such as face-to-face
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