Social Media As A Unicorn Essay

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Based on Davidson and Kumagai’s (2008) article, list three advantages and risks associated with open source software.

In order to minimize the impact of the syndrome with open source projects, Hayden suggests that it is essential that everyones opinions' are heard and expressed in the way they feel most comfortable expressing. The author also explains that Hayden's mentor was his most effective method in pushing him to meet people and speak up when there are issues that need to be addressed.

While researching the Open Source Software topic I found a wealth of information in the internet as well as many technical periodicals but, was most intrigued by the work of Richard M. Stallman in the book Free Software Free Society: Selected Essays of Richard M. Stallman, which will be used as on of the references in this research. An interesting point found in Mr. Stallman book is that most people hear the work Open Source Software and they immediately think Linux. While the

With an open source program, anybody can create for the program, giving it a much bigger foundation for designers and gives them a greater sense of proprietorship as they can change whatever they like (Sacks, 2015).

The shift to open-source software involved in a major cultural change for the Department of Defense. Seiferth (1999) state “ The department of Defense can realize significant gains by the formal adoption, support and use of open licensed systems. We can lower costs and improve the quality of our systems and the speed at which they are developed. Open Licensing can improve the morale and retention of airmen and improve our ability to defend the nation. These benefits are accessible at any point in the acquisition cycle and even benefit deployed and operational systems. Open Licensing can reduce acquisition, development, maintenance and support costs and increased interoperability among our own systems and those of our allies. Over the last forty-years,

Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.

The term social media generally refers to communication technologies and interactive platform, such as Facebook, Instagram or Twitter. A further definition is given by Kaplan
and Haenlein
 (2010) who described it as a group of Internet-based applications that allow the creation and exchange of User Generated Content, and emphasizes that any user of social media can be a content creator and can distribute to a network of users. In a broad term, social media is the social interaction via online information and communication technologies

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.