Social Media Can Benefit Healthcare Delivery And Management

1524 Words7 Pages
With the advancement of modern technology, social media is increasingly finding use in healthcare delivery and management. Health professionals including doctors, nurses and therapists have adopted social media to communicate with their patients and for health sensitization. Social media can benefit healthcare delivery in a variety of ways including fostering professional connections, patient and community education and promoting communication with patients and families. On the other hand, use of social media in healthcare exposes patients’ data to breaches and leakages creating confidentiality issues. Misuse of patient data results in serious career penalties for negligent medical professionals. Protocols have been established to oversee the use of social medial by health practitioners. The paper seeks to explore the recognized rules that regulate the use of social media, and its risks and benefits. Health professionals should utilize benefits of social media while adhering to confidentiality, privacy, and ethical guidelines for private or professional communications with respect to patient data. Under the Health Insurance Portability and Accountability Act, known as the acronym HIPPA, and passed by Congress in 1996, the Privacy Rule protects all individually identifiable health information held or transmitted by a covered entity or its business associate, in any form or media, whether electronic format, paper, or oral (Office for Civil Rights). Health care providers such
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