Social Media Communication And The Power Of Online Communication

Nowadays, the communications with others are different from the traditional ways and normal rules. People take advantage of new technology to communicate instead of face to face. Although the email and text message make people easy to communicate, the society

Never has a communications system played so many roles in our lives--or exerted such broad influence over our thoughts--as the Internet does today.

Communication has been permanently changed by social media. A wide conceptual definition of social media, as cited in Ressler & Glazer (2010), is “The online and mobile accessible services that enable individuals to connect, collaborate, and share with others in real time.” Social media has an obvious influence on informal communication style and represents both possibility and liability for healthcare institutions. As cited in Bernhardt, Alber, & Gold (2014), “Social media provide healthcare professionals with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.” It also presents challenges, including risks to information accuracy, organizational reputation, and individual privacy. Social media can be a very helpful in communicating among nurses and other healthcare providers while creating professional connections, and sharing experiences, but guidelines for appropriate use by healthcare providers are essential. Whether or not certain healthcare organization decides to use social media as a communications tool - social media policy still need to be implemented. Policies help establish an organization 's rules and expectations around social media.

With social media, such as “Twitter” or “Instagram,” it keeps everyone informed and help them stay up to date with the events in the world they are living in. Some might suggest that we have other ways of keeping up to date, newspapers for example, but by the time the paper arrives at your doorsteps, the news is already dated. As Carr has mentioned “ The Net provides a high-speed system for delivering responses and rewards.” It keeps you informed with events that are currently happening at that exact moment. Looking up information is easier and more convenient as well.

discusses how communication has grown and developed into new ways to interact with each other. Social media, blogs, and mobile phones are a few of the ways that we can connect and be in contact with each other. Information that may have taken days to reach an out of state friend through a letter just a few decades ago can now be sent and received in a matter of minutes through email or text messaging.

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

Today, a single post can reach millions of people with a click of a button. With the ability of mass exposure, people should learn to market themselves as assets, promoting themselves within social media to reach a wide audience, create connections and become profitable in

Social media can be seen from completely different aspects and points of views. A major role in these different opinions plays mostly the age of the beholder, because social media made an enormous change in the last 50 years. One very important aspect in our today’s society is to get as many information as possible in a very short time period ("Impacts of social media”) Through social media and especially social networks such as twitter and Facebook, the information gets spread extremely fast. There are for example reporters who search on those networks to get information for their news and articles. (“Impacts

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

In the modern world, technological advances and devices have made humans lives more convenient. The society has become dependent on the technology. Technology has made communication easier and faster; at this point a click can conquer distance and time. This device can traverse frontiers among people and countries, and unite them within seconds. Among the easiest way to communicate, the cell phone has become the most popular. Now cell phones come with different innovate features, access to the web; download a wide range of applications, messages and calls. The web enables people to explore the world at their hands. For example, an individual can find any information she desires to know ranging from local new to international news.

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

Social media has changed the way people think and how they communicate.  It’s incredible to see how social media has become such a big part of our daily lives. Just to think social media as we know it was birthed less than ten years ago in August 2003 with MySpace and has become such an integral part of our daily lives. Synonymous with checking our email we go to our Facebook for not only our daily gossip, but for up to date news and events.

Throughout the last decade, social media has drastically changed the way people interact with others. Websites like Twitter, Facebook, and Instagram have taken the world by storm. It has never been easier to have a conversation with family members, friends, or even strangers who live millions of miles away. Due to the rise of social media, people have become more aware of social issues and have become aware of the world around them. They can easily read the news online or catch up on the latest celebrity drama. Social media improves the way humans communicate because it allows ideas to be spread quickly and efficiently to a global audience.

The world has never before been connected as much as it is today. One’s ability to communicate through various mediums is rapidly advancing, and this is much thanks to social media.

Groundswell is a book that focuses on the power of social media and how businesses have to learn to harness this power to remain competitive. The book is full of practical ideas of how the groundswell works, why it is so important in today’s business world and how to use it to maximize your marketing potential. The book gives examples of how some well known companies use social networks, blogs and other online platforms to learn how customers feel about their products and also provides explicit tactics to guide companies in using the groundswell in their own businesses. I think this is a great book if you are just beginning to think about how to use digital media for your business or if you are trying to learn how to connect people with social technology. It is not a difficult read as it explains concepts and ideas in a simple and direct way. The groundswell gave me a good perspective and firm knowledge base on the untapped potential of social networks.