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Social Media Disadvantages

Decent Essays

Social media can significantly impact a company in both a positive and adverse way. Social media is a great way for a company to market their products and services. Society spends a vast majority of time on social media as it continues to evolve and take over the world. With technology being readily accessible to everyone and from anywhere, it’s no wonder why corporations must rely on social media platforms.

There are many advantages to utilizing social media. Social media saves time and money, as compared to years past where print ads, commercials, and billboards were the means of advertising. Social media allows for two-way communication, which unlocks the door for open, honest and direct feedback to engage customers. Additionally, the use of social media allows a company to target a larger audience to gain new customers by creating awareness, which will provide them with a larger network to target in a short amount of time. Social media gives a corporation the ability to listen to their audience, learning their wants and needs so they can tailor their offering to meet their audience’s expectations. Furthermore, it allows organizations to build a reputable brand which is harder to do with print ads, commercials, and billboards. I believe it’s important to communicate with your customers for them to remain loyal to a brand.

I work for a company called, NextGear Capital. We utilize social media. Although we don’t offer a product, we sell a service. We have a

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