Social Media Essay

Creating a business page can help to share basic information about the business. By using Facebook, Nike has shared useful information about its products regarding apparel and footwear that can be seen by more than 500 million active users all over the world. It has publicised its business name, address and contact details yet briefly describe its products through Facebook. Moreover, it can also talk about history of its company, or any other aspect of Nike’s business that is likely to attract other Facebook users and gain interest in what products that Nike advertised. (Hassan,

Chinese consumers of sporting goods are very socially active online. They like to purchase products while consulting with others. Social media outlets are perfect to create positive buzz around the brand and strengthen the it’s reputation online as well as introduce the customer to purchasing the product on-line through www.decathlon.com.ch by creating the same ‘look and feel’ as in retail store.

The social media is a very important platform to exploit and Bake It should use their Facebook page to tell customers about products and promotions.

It is recommended that The Salon establishes its presence in social media like Facebook. The Salon can use this media for its marketing. furthermore, it is used to establish the connection between The Salon and its customers. It is also used to build the customers’ loyalty. Similarly, The Salon’s Facebook page can also be used as a means to gather customers’ feedback and measure how satisfied customers are; and therefore creates needed action items to improve the business.

Since 2013, J. Crew has transformed its branding from a print only catalogue to more intricate social media and digital marketing tactics to increase it brands strength. Under its 2013 annual SEC filing, the company’s marketing and advertising strategy focused more on print catalogue, but the following year, J. Crew’s strategy focused on communicating its brand message to customers through websites, catalogues, email marketing, online advertising, and social media. Due to its increase in social media presence, the company has seen a large growth opportunity in Facebook and Pinterest. Its newly focused marketing strategy has resulted in an online audience that is willing to spend twice as the average customer. J. Crew uses Facebook more as an online catalogue to keep its customers and followers informed on new

An in-depth look at https://www.facebook.com/careers portrays a world class means of branding and advertising which is a vital key in any business. The videos uploaded on this page are made to lure any potential employee. The company has access to over 1.2 billion people. Facebook has managed to bring people of diverse cultures and languages to a common workplace.

The scope of this project is to analyze similar or comparable organizations like Amazon and Barnes & Noble, and compare their communication strategies on Facebook. The gathered and analyzed information will explain and help to understand the way these organizations have been performing their social media strategies and the different results obtained to stay ahead of business.

The store has also embarked on a mission to update the Facebook visitors about the new developments, organizational strategies and offers provided by iTunes. The advertisement methods have informed more people about the business thereby emerging as a leading online marketer. The online store has used various pages and information to engage the fans and customers on Twitter and Facebook. This has

2. What is social media? In order to understand the impacts of social media on the fashion industry, it is important to understand the concept of social media and it’s emergence. It is a platform for social interaction, which allows users ease of accessibility and scalable publishing techniques. From using web based platforms to broadcast media dialogues into social media dialogues, O’Leary et al (2011, p.2) define such media as “…online sites that support and encourage interaction. Marketing messages turn from one-way, top-down messages into a dialogue between a brand (like your business) and a customer. This idea of interactivity differs from other types of digital messaging, such as banner advertisements.” Social networks started as a place to connect with friends in an easy and convenient way, it gave people the opportunity to connect with new people too and to build relationships. Today there are a number of customized applications being made on the social platforms, whose main purpose is to promote the product or brand. As social media is proving to be both cost effective and highly efficient in expanding and maintain a huge audience, organisations find they are shifting more towards social marketing. As such socializing platforms become an increasingly popular

While these mobile opportunities were enticing, Ms. Bornstein still had to make a business case to Suliteanu. It would be necessary to define key metrics to measure the success of social media, video, and mobile for 2011 and beyond, as part of her long-term strategy for Sephora’s online media spending. To measure its return on investment, Ms. Bornstein reviewed a Third Party Social Media Evaluation Framework (Ofek & Wagonfield, 2012, Exhibit 14). Using this framework, Ms. Bornstein could measure the current investments Sephora was making in its social media and make three key arguments in her proposal. First, Sephora successfully generated a wide range of interactions with its social media (See Appendix, Exhibit 1). According to the third party, consumers could be sorted into three categories based on their levels of engagement: Advocates, Followers, and Searchers. Using a conversion rate, Sephora can see clearly that its social media participants turned into buyers. Ms. Bornstein must direct her attention to these metrics as they provide the most straight-forward return on investment numbers for Sephora’s social media outlet. Second, Ms. Bornstein already knows the value of its Facebook followers. Sephora entered the Facebook scene in 2008 by creating a Facebook Fan Page. By 2009, it had 300,000 followers and by September 2010, it had 812,000. Based on the analysis of an

With clear objectives and plan for managing your connections, you can use Facebook to network and develop great business relationships. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online. Widespread adoption of the Internet for business and personal use has generated many new channels for advertising and marketing engagement, including those mentioned above. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI. A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert

With the accelerating development of information technology, it is inevitable to be found the online community coupled with the human desire for connectedness. Indeed, there is a fact that the online social networking application Facebook registered more than 175 million active users in 2009 (Kaplan, 2010, pp. 59-68). In order to reach these digital consumers, corporations have shifted from traditional marketing to online marketing. Although some brands are struggling to tackle with its change and afraid of a radical shift of digitalization, Burberry, being well-known as the British luxury fashion brand, has successfully been able to shift its marketing strategies. The goal of this essay is to explore and identify the reasons why Burberry

We will initiate our business in January, 2015 as it is the start of financial year as well. We will start our business from New York as it will also work as our headquarter city. But we will expand our business from city to city starting from New York to California and then Los Angles. As these cities have more diversified population, we will attract more customers and ultimately strong customer base. We will work slow as we believe in gaining trust of customers. Due to the fact that it is the start of the business, we will use social media to advertise our clothing. We will make Facebook page as it will be main source of advertisement. We will also use it for getting feedback from customers. It should also be noted that since we do not have any current outlet due to lack of financial resources, we will start operations of our business through Facebook. We will use it to update our products and provide deals and prices of products as well. We started our business after complete marketing research which included surveys form females belonging different sectors of society like schools, offices and universities etc. they gave us opinions about type of clothing they want and the price range in which they want clothes. After analyzing results with actual marketing data, we conclude

Of all the companies listed, the Sprit, Mind & Body shop has the fewest likes on Facebook with only 59, which signifies that it’s reach online is quite limited. On the other hand The Spice House has 8213 Facebook likes, The Herbalist has 3184 Facebook likes and Buy Herbs Online has 595 Facebook likes. Although the number of Facebook likes does not necessarily depict success in social media influence and exposure, it can be used to gauge whether a company is generating the online conversations necessary increase the customer base of the company. An evaluation of Herbal Solutions’s Facebook page clearly shows a lack of interaction between the company and its customers. Also, many of the posts on the page have nothing to do with the core business of the company, which signifies a lack of a messaging strategy.

Social networking and advertising: The promotional objective by the advertising is favourable as it gives the strength to the existence of the organisation and also help in persuading the consumers to buy more.