Social Media: Facebook

Before addressing what the medium covers and the details of how Facebook has affected the lives of many, one needs to understand the technology of the website. Facebook uses Web 2.0 technology. It was started in 1999 by Darci NiCucci as a way to modify the earlier web pages to make websites more efficient and faster. It was made to update the way webpages were used. A Web 2.0 site may allow Internet users to engage via social media as a virtual community. The programmers use many different softwares and programs to run Facebook. These softwares include, LAMP (Linux, Apache, MySQL, and PHP) along with Memcache. All these programs ensure faster data processing, encrypting, and security (Vanheuangdy).

Facebook was launched on February 4, 2004 by nineteen year old named Mark Zuckerberg (Carlson). In 2010 it became one of the most popular websites in the world, visited by over 400 million people per month. The sudden popularity of Facebook was so extraordinary, that a movie called “The Social Network” came out telling the story of its development (The Social Network). This site created an innovative way for its users to exchange messages, post status updates, post photos, and join common interest groups. In addition to that users can like and comment on

During his college years at Harvard, Mark Zuckerberg and his friends worked on a social networking site in which they called it Harvard Connection. It was initially used as a dating site for the Harvard elite. Mark Zuckerberg agreed to help with the project but then later dropped out to work on his own social networking site with his other friends. They ended up creating a site that allowed users to create their own profiles, upload photos and communicate with other users and had called it Facebook. After founding Facebook in 2004, he dropped out of college to run the company, and moved to Palo Alto, California ("Mark Zuckerberg", 2017). By the end of 2004, Facebook had one million users.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

In 2004 Mark Zuckerberg decided to build a social networking site, one that would connect Harvard student to each other using their Harvard email. Under the name TheFaceBook, Zuckerberg achieved this goal and the social media network was founded. Just a week after he launched the site in 2004, Mark was accused by three Harvard seniors of having stolen the idea from them (Nicholas Carlson, 2010). The three Harvard students; Tyler Winklevoss, Cameron Winklevoss, and Divya Narendra later proceeded to accuse Mark Zuckerberg of stealing their idea. This accusation turned into a full-fledged lawsuit, which lead to the biggest obstacle Zuckerberg had to overcome to make Facebook what it is today.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Initially, Mark Zuckersburg , Dustin , Chris and Eduardo launched Facebook in Harvard in 2004 started with Facebook Wall. Facebook started with 1 million users from the Harvard , Yale , Stanford and Columbia university campus and then they concentrated to more university campus to growth for the company. The company then over the years have evolved design layout of Facebook and making more and more easy to use by concentrating overseas and local users and now they have 86% of total users are outside the USA and Canada. The company have launched Facebook video , Platform launches , Video calling , Facebook Search, Messenger , acquisition of Instagram and atlas and Whatsapp and Oculus and Facebook paper , trending in Facebook and many more. The key strategy of Facebook in past was to expand the social network and innovate new technology to make it more effective so that users can share and connect with people through Facebook. Also Facebook is concentrating in innovation starting with oculus - the virtual Reality. The increasing amount of data created by users and to maintain the data and finding the data patterns from the data is among the biggest challenges the company is facing. To provide the security to each account and help users to maintain their privacy is also a big challenges in today's world. Currently Facebook is on the top list of Social network services and they

In additional, users also can participate different user groups with common interests, usually they are organized by user 's workplace, schools, or other individuals. What 's more, users can also put their friends into different categories,such as "Close Friends", "Family Member", etc.

Facebook remains to be one of the most innovative social media network available. It first solely functioned as a messaging network for people around the globe, but now it has penetrated the digital marketing field and even solved various crime cases. It

Social networks make a strong impact on the way we promote businesses, collect the news and also meet new people or reconnect with others. Facebook is one of the prime social networks where society receives news. Spreading information is easier just

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Social media dates as far back as 1997. Andrew Perrin stated that: “Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005” (2015).  Starting with one of the most popular platforms; Facebook. This social media website encapsulates all of the different kinds of social networks there are. Just about everyone has a facebook, from your parents to grandparents and even your 13 year old sibling. Facebook was launched on February 4, 2004. The founders are Mark Zuckerberg and Eduardo Saverin. As of June 2017 there are 2.01 billion active Facebook users. The most common age demographic is 25 to 34 which is 29.7% of Facebook users.

In this modern era, social media has become an inseparable part of our daily life. It has become a modem of communication. People from distance places get connected with each other which has made has the world smaller virtually. Today it has been possible for me to know about family and friends being abroad. With over 1 billion user, Facebook has become the most popular sites among all the social media sites. Facebook is a site where people get to share their feelings. People of different age group and use Facebook for different purpose reflecting different personalities.

Facebook is the most powerful social media Network which connects people in no time no matter where they are be in the world. It’s accessible from any place at any time without any cost.