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Social Media Followers Swot Analysis

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Business Name Avg. Pricing/ month Location /10 Star Rating /5 Social Media Followers Promotional Events Attended/yr. Art of Balance Dojo $114.99/ month 6/10 5/5 (via Facebook- 6 votes) 233 Followers (via Instagram) 1/ yr. (via website) ISK Karate Club $80/ month 7/10 4.9/5 (via Facebook- 30 votes) 44 Followers (via Instagram) 2/ yr. (via website) The Etobicoke Dojo $100/ month 8/10 5/5 (via Facebook- 15 votes) N/A 2/ yr. (via website) SKIF Toronto $80/ month 8/10 4.9/5 (via Facebook- 7 votes) 454 Followers (via Instagram) 3/ yr. (via website) New Toronto Academy of Martial Arts $120/ month 9/10 4.8/5 (via Facebook- 26 votes) 258 Followers (via Instagram) 1/ yr. (via website) SWOT ANALYSIS Strengths Modern facility with high-end equipment Reputable and certified trainer Unique and tailored services for clients …show more content…

Consumers are not signing up to become members of the program and since the Dojo just recently opened, it does not currently have a well known and established reputation in the community. Since opening in September at 40A Brydon Dr, Etobicoke the business has struggled with acquiring a substantial amount of new members and currently has only 36 members, with a monthly membership fee of $114.99. As a result, it has only generated a revenue of $4,139.64 and has current expenses of $4700.00 monthly, therefore the Dojo is not making a profit. Additionally, their current marketing efforts have been very diluted and undifferentiated for the target market. Due to lack of funds, they have been unable to effectively market their service to consumers within the area. Additionally, the Dojo is facing very strong competition. Competition is not just other Dojo studios, but all other sporting activities. There are several after school programs that the Dojo needs to compete against. A key opportunity to take advantage of is the Dojo’s location and the high quality training

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