Social Media Has A Huge Influence On Consumers ' Purchasing Decisions

Millions of people are connected with brands and famous pages through social media platform. People are taking services issues to these pages or channels as their preferred communication source. The feedback in the form of positive or negative are public today and the only real question which arise today is how the companies are going to respond and engage with people.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Social media’s prevalent influence on modern consumerism has benefited the producer, whether large conglomerates or small businesses, and has provided better consumer protection for the global market.

Social media marketing is so important these days. Whatever people are saying about you and your company on social media is often the first impression prospective customers and business associates get of you. Managing social media can be a huge challenge and another way you can employee your virtual assistant to your advantage.

Social media or social collaboration has fundamentally altered the way we collaborate, create, communicate, and even consume. Social media has had a transformative impact on customer relationships. According to a 2012 Nielsen’s social Media Report, almost half of U.S consumer use social media to ask questions, report satisfaction or to complain, and a third of social media users prefer “social care” to the phone. Customers are in charge and influence each other in their buying decisions on a large scale never existed since the 21st century, where the word of mouth served as the only information channel. Customers through social media have a powerful voice that can reward organizations that listen to them and punish those that do not. Per Mark Schwanhausser, a senior analyst at Javelin Strategy and research, Social media is rewriting that rule and increasing the speed with which banks have to respond. (Quittner, 2011). The energies and opinions of customers are captured by social media. The contents of social media may be a review, information to fix or configure something or an innovative way to use or optimize a product. The contents may represent an invaluable data source against which a company can perform analytics and derive insights and trends, customer purchasing trends, and an early warning of safety or satisfaction problems. These insights and advanced warnings provided can inform the decision making process, such as go-to-market and support strategy, continuous

Groundswell is a social trend in which people use technologies to get the things they need for each other, rather than from traditional institution. It is the Social media phenomenon of people connecting through technology, building communities and giving strength. Groundswell is the mix of technology and people. It is about social media and Internet connection. If you have Internet connection you are able to create a site and start having a conversation very easily. Online, people can change in an instant, although offline, people’s behaviors still don’t change so quickly. The book has a how to guide on targeting the business community with the purpose of explaining what social media is, how it is changing and the way companies interact with consumers and how business can use the groundswell to their advantage. “Compared to the way things were in 2000 through, the trend of people connecting with and depending on each other online is clearly accelerating. That’s why now is the time to understand the groundswell, where is comes from and where it’s going.

The day where the only method of advertising for businesses was paper advertisements is long gone with the creation and evolution of social media. Social media websites such as Facebook and Twitter allow for a greater interaction between businesses and their customers. There are many different ways that businesses use social media today to promote their brand. For example, some companies offer special promotions for their social media fans. The number one focus when using social media is communication between current and potential consumers and the business itself. This may be in the form of advertisements, or even offering customer service through social media (Gleeson (2012)). This is a popular way for airlines and other companies to provide customer service, as many consumers are sick and tired of waiting on the phone, can now simply go online and get customer service instantly, leading to increased customer satisfaction.

First the results of this study indicate that brand awareness (H1) has a significant influence on the purchase intention of online shoppers. Specifically this means that when people consider buying a product or service online, they would prefer a brand which has been advertized and they know about it. Nevertheless, brand awareness is likely to be a leading factor in the search for information stage in the online pre-purchase process. In this also called consideration stage (David Court, 2009), the largest number of brands takes place, but since today’s customers are awash in choices, it is eventually reduced based on other factors. This study reveals that consumers could change their preference in favor of an unknown brand if

The major reason why social media marketing is increasing in popularity is that it is greatly cost-effective. ADDIN EN.CITE Donna20101207Donna, Hoffman, and Fodor. M. (2010)1207120717Donna, L., Hoffman,Fodor. M., Can You Measure the ROI of Your Social Media Marketing?MIT Sloan Management ReviewMIT Sloan Management Review41-495212010 HYPERLINK l "_ENREF_4" o "Donna, 2010 #1207" Donna, Hoffman, and Fodor. M. (2010) states that many companies are using social media marketing since they only need to allocated a small chunk of their advertising budget and yet the return on investment is huge. This is because social media marketing helps the companies to reach a larger target market than traditional advertising channels. A second advantage of social media marketing is that it has huge potential for repeat exposure. This happens when as a result of the stickiness factor identified by ADDIN EN.CITE Trusov20091203Trusov, Bucklin, and Pauwels (2009)1203120317Trusov, M.,Bucklin, R.,Pauwels, K.,Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.Journal of MarketingJournal of Marketing90-1027352009 HYPERLINK l "_ENREF_7" o "Trusov, 2009 #1203" Trusov, Bucklin, and Pauwels (2009). When a company places an advert on social media the chances that it will be seen by other individuals even after the initial advertising period is

Recently, social media has become a global tool for social networking, data sharing and online accessing database. Due to its consistency features, social media has opened a wide place for businesses to implement their marketing strategy. Marketing which mostly occurs via social media is currently known as social media marketing. This strategy of marketing has made possible for companies to reach targeted consumers easily, efficiently and immediately. Besides its benefits, social media marketing also faces several disadvantage in the matter. Therefore, this article argues the benefits and challenges for marketers in the social media marketing field for small and large businesses.

The author of this research proposal targets to inspect the significance of social media marketing of IT products specifically in United Kingdom.

The objective of this study is to create an understanding what is the role of social media in customer

Effects of Social Networking Sites on Organisational / Academic Performance of London College of Business Management and Information Technology (LCBMIT)