Social Media Has Changed Communication

1100 Words4 Pages
“Social media has changed how people communicate and interact, how marketers sell products, how government reaches out to citizens, even how companies operate (Kirkpatrick, n.d.).” As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources of purchasing. Social media sites like Twitter, LinkedIn, and Facebook have allowed businesses to market their products and scout for employees. As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals. This paper will examine and discuss several things about LinkedIn: the four components of legally astute social medial marketing, analyze methods alternative dispute resolution, explain how the federal government controls social media transactions across state lines, explain the three branch of government and their impact on social media and explain the agency relationship between the social media provider and businesses. There are four components of a legally astute social media marketing manager who utilizes social media outlets, like LinkedIn, for consumer transactions. The first component requires the social media marketing manager to have a strong value laden attitude about the importance of law to the business’s success. This component holds the social media marketing manager to a high level of moral value and they must know and understand the
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