Social Media Influence On Sports Research Paper

Along with the game, or match, as a whole being a factor in the social media changes, social media sites also help connect the athletes themselves with their fans. Social networking has become a large part in recruiting athletes at the collegiate level, along with their behavioral decisions while being a student athlete on campus. At the University of North Carolina, the scandal of a couple of football players posting inappropriate photos on Twitter became public due to UNC failing to monitor social media posts by their student athletes (Bowles np). Similarly, social media resulted in trouble for the University of Alabama after their decision to accept friend requests of potential recruits prior to the allowed date of contact (Bowles

This case study explores different marketing techniques utilized by Prince sports. Research is conducted by utilizing marketing concepts retrieved from various publications as well as Prince sports website. Evolution in technology, joint ventures and adoption of different marketing techniques proved to be successful for Prince sports. There was an evolution of marketing all together at the height of Prince sports success with the introduction and adoption of social media in the marketplace. Prince sports ability to adapt and make changes based on consumer feedback

For the past years the media has had a big effect on society. Many people rely on the media for news or sports coverage but they don’t realize that the media may influence people’s beliefs or way of behaving. The media covers sports in order to provide information to the fans but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide information of sports to fans, it can also create positive and negative conditions for the athletes. The media’s portrayal of sports creates rivalries between teams and players which increases competitiveness, damages professional relationships, and

Another way social media has affected the sports world is by bringing fans closer to the game. As a sports fan, I can agree that fans always want to feel closer to the game. That is why people still pay ridiculous ticket prices to attend ball games instead of watching them on TV in the comfort of their living room. Fans have an urge for that connection and closeness. They want to feel apart of the game. Social media sites provide teams and players the unique ability to directly connect with their fans. It used to be the closest you got to a favorite player was a post-game radio interview. Now, you can follow them on Twitter and have rare insight into their everyday world. Players use sites like Facebook and Twitter to give fan’s a behind the scenes look at what happens at home, in the locker room, and on the sidelines. Social media gives pro athletes the chance to interact and share data with fans in a way that was not possible in the past. Fans used to only know about a player from what they read in the paper or saw on TV (Van Schaik) . Now, fans can find out what their favorite player ate for breakfast or what music they are listening to. Fans have yearned for this kind of accessibility for years and now it is becoming a reality. I actually have friend’s that make it a daily ritual

Nike may be typically known for focusing a lot of gear solely on athletes; yet, it is not just for them. Nike’s objective

During the transition into the new millennium, a number of factors including new technology, sports personalities, and originality of new fans, led to the media destruction of modern sports. The media changed professional and amateur athletics into businesses rather than into moralistic entertainment while disgracefully exploiting higher education and individuals in the sporting world. The press has also produced a new set of ideals and attitudes in the fans and players of popular sports (Torr 49).What began in the transition to the new millennium is now an ever-occurring phenomenon that plagues the wide world of sports.

Sport uniforms created by Nike are feats of technology, football uniforms on the collegiate have reinvented the game. Graff stats, “Sports after all was full of challenging arguments, debates, problems for analysis.” For example, some teams wear different uniforms every week, how does this impact the way athletes perform. Sometimes the colors or style someone makes their mental game change. This is a topic that can lead to heated debates and scientific analysis.

“The number of coaches and teams who don't allow players to use social media has decreased in recent years[…]as coaches realize that many players will use them anyway(Deshazo 2).” Social media has become one of the easiest ways to speak your mind and have your voice heard. However, with power comes responsibility, if athletes are not extremely careful about what they choose to announce, it can be dangerous for their career. There has been a numerous amount of cases where an athlete post or says something that they should not have and it costs them their career. Social media can be dangerous for athletes because it can ruin their good reputation and it can become a huge distraction to their career.

With the significant rise of sport-related concussions, the use of protective gear has risen in the bid to minimise the effects on the athlete. Over the past few years there has been increasing innovation to improve protective headgear as previous NFL helmets were designed to simply protect against skull fractures. In spite of these advances, the previous design was not optimised to prevent brain injuries caused by concussion. New helmets have been designed to slow down the acceleration of force which is deemed to cause concussion. However, dramatic improvements need to be made. Unfortunately, the social conflict theory shows that sporting organisations would consider investment into creating safer equipment to be unprofitable and a waste.

The physical injuries contribute to the leading cause of why football equipment needs an upgrade. As stated before, the profit of the sport should allow a

What is the social role of sport? To what extent does social structure influence the practice and experience of sport? Discuss in relation to two of the following: gender, class, ethnicity or Aboriginality, or region. Illustrate your answer with at least three examples from sporting contexts (local or international).

(iii) Social-cultural (iv) Natural (v) Technological (vi) Political-legal 4) What recommendations would you make to senior marketing executives going forward? a. Understand people’s views of themselves, others, organizations, society, nature, and the universe as it pertains to sports. 5) What should they be sure to do with their marketing? a. Work closely with local and national governments, pressure groups and other environmental arenas to position the company as being socially responsible to the concerns about shoe manufacturing. Continue to present their advertising showing “fun” in sports and the use of their products

Since Nike introduced in the United States the social components for this company are huge because this company has put a plethora of effort into its “look.” The style of the Nike apparel has spread like fire throughout the United States and abroad, and today Nike is not known as just a sports shoe. The market trend for this company is now pointing toward women, and with this opportunity, the company once again sees itself ahead of the competition. As we all know the many apps, devices, equipment, and software have allowed MNEs to rise at alarming rates but as discussed before it also leaves you exposed to negative publicity, so technology is a trend that researchers at Nike will forever assess and improve. Ahmed (2016) p.4 states,

As the political situation is stable, so its better for business to invest money in securely. In that case, there is no political bad affect in Nike business in the united kingdom.

As I look at each sport products identify above, each serve different purpose in the sports industry, but thing they have in common is the best interest of their customers. This is the main reason; they have managed in to stay in business for such a long time and still tend to attract both existing and new customers.