Social Media Influences On Politics And World Outlook

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How the Social Media Influences Society’s Relationship/views on Politics and/or World Outlook Social media is everyday and everywhere. It’s hard to imagine today’s world without social media or social networking sites like Facebook, Twitter or Instagram. According to Pew Research Center, over 81 percent of Americans use a social media platforms, the number of worldwide social media users reached almost 2 billion people (Gotfried, 2016). Such a rapid growth of communication and interaction through social media leads to the question of how social media impacts society’s relationship on politics and world outlook. Nowadays social media plays an important role in impacting our culture, our political views and our view of the world. Social…show more content…
Friends or people we follow via social media platforms become people’s trusted sources of information, even more than search engines. Social media like Facebook and Twitter expose segments of the population to news who might not have gotten it otherwise (Mitchell et al), which fundamentally changes the way we have to conceptualize and measure news use and exposure in an online environment. Another positive influence of social media is the way it helps people to start and do business. It became easier to start and launch business today using social media. According to Hyoungkoo (2016), 85% of fans of brands on Facebook recommend the brand to others and 71% of internet users are more likely to purchase from a brand that they are following on social media .Almost 90% of big companies using social media have reported "at least one measurable business benefit." In 2015, 98% of Fortune 500 companies used social media. Amongst these corporations the most popular sites were LinkedIn (used by 93% of companies), Glassdoor (87%), Twitter (78%), Facebook (74%), and YouTube (64%).Benefits for the consumer often include special promotions, product information, technical support, and customer service. Social media platforms not only locate collaborators and employees through groups, but also give people a chance for advertising and promoting business. Especially, small businesses get many

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