Social Media Marketing : Emerging Marketing

2969 Words12 Pages
Table of Contents Chapter -1- Background 4 1.1- Introduction: 4 1.2- Justification of the topic: 4 1.3- Research objectives: 5 1.4- Hypotheses of the study: 5 Chapter -2- Literature review 6 2.1- The main body: 6 2.2- Rationale of the topic: 6 Chapter -3- Research methodology 8 3.1- Research philosophy: 8 3.2- Research approach: 8 3.3- Research design: 9 3.4- Research method: 9 3.5- Research strategy: 9 Chapter -4- Data collection 11 4.1- Primary data: 11 4.2- Secondary data: 11 4.3- Sampling technique: 11 4.4- Sample size: 12 4.5- Limitations of the project: 12 4.6- Ethical deliberation: 12 4.7- Validity and reliability: 12 References 14 Appendices 16 Appendices (A): 16 Chapter -1- Background 1.1- Introduction: The main purpose of this study is to evaluate social media marketing in emerging marketing that is arising from globalisation, digitalisation, liberalism and high-standards that are flowing economic power. Kim, A. J. & Ko, E. (2012) defined that social media marketing is a method of modern marketing that develops social internet networking websites to target a market. A core objective of social media marketing is to develop and produce contents that can be utilised with social network in order to enhance brand acquaintance and publicity as well as to provide an opportunity to customers to broaden their range and demand. However, social media marketing is a form of marketing tool for publicising, promoting and advertising services, products or brand by utilising
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