Social Media Marketing: Facebook and Twitter Case Study

1537 Words6 Pages
Marketing communications Part 1 In the world of rapidly evolving societies and communities, the business agents come faced with the need to further expand their marketing efforts and operations. In such a setting, they more and more come to use the modern tools to marketing their products and services. At this level, the more relevant examples in this sense is represented by the usage of social media in the promotion of products and services. Marketing through the social media then integrates a series of efforts through which the economic agents seek to raise the attention of the audiences on the respective websites (Search Engine Land). "Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions" (Search Engine Land, 2012). The usage of the social media by the economic agents has two important benefits. On the one hand, it helps promote the company's offer in terms of its products and services. On the other hand, it helps the company to collect more feedback from the audience. At this level, relevant examples could include the ability of the company to use the social media and assess the messages exchanged by the individuals within the media, such as their complaints, questions or satisfactions with the company, but also the ability to use the social media statistics to see the top searches conducted by the customers
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