Social Media Marketing Industry On The Internet Essay

Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest

The use of social media marketing has in Bahrain has exploded over the years as a significant percentage of the demographic users have adopted the mainstream avenues. The latter is inclusive of Facebook, twitter, Instagram, Google+, YouTube, LinkedIn, and so forth. The term social media denotes a wide range of communication, sharing, and communication tools that undergo continuous change and development. On the other hand, Social media marketing refers to the process of acquiring traffic and attracting the attention of the target customers through social medial platforms (Smart Touch, 2015). Notably, the unstoppable driving forces of social media marketing include the internet backed up by the modern world rapid technological developments. As such, social media has developed to become one of the main aspects of daily life. Notably, social media had been used for a range of functions that include social matters, political causes, communication, as well as marketing purposes (Evans, 2010). With the birth and the rise of the social media as well as the users of the internet services in Bahrain and in the entire world, the modern society has rapidly embraced social media marketing. Consequently, they have utilized what the social media has offered to the society for purposes such as connecting, communication, sharing information with others, and so forth.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

As technology continues go advance throughout the years, businesses have a tendency to depend heavily on technology all over the world. Technology has facilitated for businesses the capability to search up an employee to help them determine if they will give them the job based on what they find. LinkedIn is a very useful source for businesses as other forms of social media because its convenient for them to get to know the person they are wanting to hire and determine if it is beneficial to their company or

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

LinkedIn is the largest professional social networking site in the world, focused on business. It made its first official appearance on the internet in May of 2003. Within a month after its launch, LinkedIn had successfully gained close to 5,000 members (LinkedIn, Corp. 2014). Today, LinkedIn has over 300 million members looking to improve their employment options. This success can be largely attributed to the characteristics or features offered through membership, benefits members attain with interacting with other members, their ability to tap into the underlying reasons individuals can be motivated to join and their ability to create a successful online community.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

With the increasing demand of the use of social media and the internet, more and more firms and business are marketing and selling their products online through various platforms like Facebook and twitter.

Widely adopted by the general public then by companies, the Internet fast imposed itself to become the archetypal media in terms of communication and search for information in all the domains today, and it is true whatever is the position of each in the society.

In the social media and communications industry, many companies began on a small scale and progressed to improve their product by merging with a new company to create a stronger product and expand their market internationally while some businesses remained in North America and did not merge with other companies but settled for the status quo. In this paper, I will discuss two companies that chose different paths and the pros and cons of the business decisions each company made.

Social media has developed itself to be the most reliable source for application developers trying to advertise their apps to a wide variety of audience. Sites like Facebook and twitter provides developers the opportunity irrespective of its size or finances to build a wide audience of potential buyers through the technique of marketing. With the present state of competition in the app market, the social media has become the most reliable tool to advertise your iPhone apps as other old approaches of advertising are becoming obsolete, this is because its patronage is low. Such approach will be unsuccessful without a high financial input needed to advertise to reach potential buyers.