Social Media Marketing Essay

1168 Words5 Pages
Social media marketing

The form of marketing that provides a global-scale interaction between the business and its stakeholders and customers through the virtual networks and communities, is called social media marketing. With the help of social technologies nowadays, the information is spread without boundaries and the content constraints. People want to share and exchange their experience and knowledge online, which marketers see as an outstanding opportunity to build relationships with their consumers and to increase awareness about their businesses to the larger scale. Still there are the opponents who see the considerable disadvantages of this new platform for marketing. These disadvantages are: time-consumption, invasion into
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Another expert in social media, Sue Ann Kern favors the social media also because creating a page in the networking site, on the contrary, costs nothing and can be available 24/7. Surveys about the time which marketers spend on social media showed that in average it is usually about 6-11 hours per week. However, such an argument disregards the fact that implementing any marketing campaign might be time-consuming, but with social media you do not need to pay for the channel (Kern, 2012). So I believe that even if it may require a period of time to make the brand known and to make the products be in a long-term demand; the social media is a very effective platform for marketing due to its low-cost feature.

Another controversy regarding the marketing through social media is the intrusion to the privacy of its users. In the ways of shaping advertisements and campaigns that include information collected from social networks, the ethic issues might be violated. Rhonda Abrons in her article in 'The Houston Chronicle' mentions that the majority of people experience that marketing intrudes their privacy in the social networks, and that they feel restless about sharing something personal unless being confident in the security level of the site. Subsequently, it can be argued that with the deliberate

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