1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business, Marketing, Competition, Customers
Assignment 1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business, Marketing, Competition, Customers.
Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this
Social media is the offspring of the world wide web (www) found in 1989 by Tim Berners-Lee which includes blogs, forums, business networks, social gaming, microblogs, chat apps, photo sharing platforms and social networks. The global social penetration stands around 30%. 10% of total the total Indian population is active on social media platforms. Facebook is the most used social network on social media with a huge base of 100 Million users which makes it 53% of total internet users. More than 80%
NOTES Abstract This case essentially analyzes the flaws in the marketing strategy of Tata Nano and our recommendations to counter the impact. This compact hatchback car launched itself as the “World’s Cheapest Car” in 2008. This had a very negative impact on sales as the car lost its aspirational value in the target region (i.e. India, Sri Lanka and Nepal). In order to achieve their desired brand positioning, Tata Nano revamped its marketing campaigns and even went ahead to make significant product level
feedback. So to conclude with the main purpose is attract people to the website and generate leads. ➢ Demonstrate congruency with overall marketing objectives, online marketing objectives and overall direction Answer – The website is designed keeping the online marketing objectives in mind. If a company has an online presence this would help them to reach my marketing objectives faster as it is a free way of advertising. Through website a company can building up customer loyalty, reinforcing the brand
Internet users in India is well over 200 million according to a report by the Internet and Mobile Association of India (IAMAI) and IMRB International. The report further finds that more than 50 percent of the urban internet users access internet daily. However, this high frequency usage is not restricted to only the youth and working men; this habit of accessing the internet daily is seen among other demographic segments as well, including older men and non-working women. In rural India, 70 percent of
ROLE OF MEDIA IN TOURISM & NEW COMMUNICATION TECHNOLOGIES ABSTRACT Matru Devo Bhava Pitru Devo Bhava Aachaarya Devo Bhava Athithi Devo Bhavo - Tittariya Upanishad Respects to Mother, Father, Guru and Guest. They are all forms of God. The saying shows the importance and significance of "GUEST" in India. From the days of Vedas , we Indians consider 'tourist ' as a welcome 'guest ' and we give top priority to “Yatrik” or tourist as an important guest and treat him
TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI GRIZZEL RODRIGUES ST. ANDREWS COLLEGE S.Y.B.M.S ‘A’ ROLL NO: 3242 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR – A STUDY IN THE MUMBAI INTRODUCTION: Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans, social media in not only about people reading and disseminating
Marketing is the backbone of any company. From planning to supply chain, the performance of a company will be dependent on how good the product produced is going to be marketed. If the marketing strategy fail, all efforts put in finance, production, planning and supply chain will be in vain. Coca Cola has been one of the marketing gurus in India breaking all the national cultural barriers in its way. The nature of international marketing strategies is the foundations of getting a better share of