Social Media Marketing in India

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SUMMER TRAINING PROJECT REPORT ON
Social Media Marketing In India
ApnaCircle.com

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF -MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:
Prof. Pooja Sehgal Ms. Ruchi Mahna Chaudhary Marketing Manager
SUBMITTED BY: ApnaCircle.com
Kanti nath Banerjee
MBA-Batch-3(2011-13)
Galgotias University

School of Business, Galgotias University

PREFACE

The
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The project was of 45 days duration and was completed between 11th July to 31st July 2013.

I further declare that it has not been submitted elsewhere by any other person in any of the institutes for the award of any degree or diploma.

Kanti nath Banerjee
MBA-2011-13
Date

Chapter-1
Executive Summary

EXECUTIVE SUMMARY

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with

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