which serves over 18 million travelers every year, and maintained the brand equity of effective marketing strategy, each and every company marketing strategy depends on its marketing mix. Marketing mix The marketing mix is the business tool which is used in marketing and even used by the marketers. It is often crucial for determining the product or brand and it provide overall worth to its clients. Marketing mix associated with 4P’S product, price place, and promotions. Product A product refers to item
which serves over 18 million travelers every year, and maintained the brand equity of effective marketing strategy, each and every company marketing strategy depends on its marketing mix. Marketing mix The marketing mix is the business tool which is used in marketing and even used by the marketers. It is often crucial for determining the product or brand and it provide overall worth to its clients. Marketing mix associated with 4P’S product, price place, and promotions. Product A product refers to item
outside the state as well. MARKETING SCENARIO OVERVIEW I have taken the liberty to discuss the marketing process of a company that I have worked at, since I haven’t worked long enough in one company to understand the marketing process thoroughly, I will be talking about a scenario I was involved in and the present project acquisition process for which I have interviewed people from my old company, who
In our previous assignment we analyzed the innovative marketing strategies used by Mondelez Cadbury Oreo in a nutshell. Where in the three main guiding principles were: • Adapting the international best seller brand to Indian customers • Connection with Milk, promote social cause of health among children and adults alike • Extensive use of social media to reach out to young audience To further understand the three strategies I went through a host of articles relating to the above mentioned strategies
1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business, Marketing, Competition, Customers
1.1 THE OBJECTIVE OF THE REPORT: The objective of this report is to demonstrate knowledge on preparing marketing plans to improve localization of marketing efforts to India. Auckland Institute of Studies is focusing on attracting more students from overseas. AIS have considerably good scale of students from overseas year by year. AI having its origin from early 90’s is one of New Zealand 's largest degrees granting institution. Most Indian students prefer migrating to New Zealand for various factors
Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this
Assignment 1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business, Marketing, Competition, Customers.
Social media is the offspring of the world wide web (www) found in 1989 by Tim Berners-Lee which includes blogs, forums, business networks, social gaming, microblogs, chat apps, photo sharing platforms and social networks. The global social penetration stands around 30%. 10% of total the total Indian population is active on social media platforms. Facebook is the most used social network on social media with a huge base of 100 Million users which makes it 53% of total internet users. More than 80%
A PROJECT REPORT SUBMITTED BY ASHA KAKOTI AND PARUL NIGAM PGDM(G) 2010-2012 DIGITAL MARKETING: ORGANIZATIONAL AND MANAGEMENT CHALLENGES IN INDIA CONTENTS ABSTRACT 3 INTRODUCTION 3 WHAT IS DIGITAL MARKETING 4 DIGITAL MARKETING IN INDIA 6 CHALLENGES IN INDIA 8 POSSIBLE SOLUTIONS 12 CONCLUSION 14 BIBLIOGRAPHY 14 ABSTRACT Today everything is possible on the internet i.e. online be it making friends, selling goods, ordering snacks, shopping, ordering gadgets, booking flight