Social Media Marketing in India

10223 WordsMay 21, 201341 Pages
SUMMER TRAINING PROJECT REPORT ON Social Media Marketing In India FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF -MASTER OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF: Prof. Pooja Sehgal Ms. Ruchi Mahna Chaudhary Marketing Manager SUBMITTED BY: Kanti nath Banerjee MBA-Batch-3(2011-13) Galgotias University School of Business, Galgotias University PREFACE The…show more content…
The project was of 45 days duration and was completed between 11th July to 31st July 2013. I further declare that it has not been submitted elsewhere by any other person in any of the institutes for the award of any degree or diploma. Kanti nath Banerjee MBA-2011-13 Date Chapter-1 Executive Summary EXECUTIVE SUMMARY Social media marketing refers to the process of gaining website traffic or attention through social media sites. Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with
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