Social Media Networks Essay

Individuals and companies can freely interact and share information. Social media has led to building of human relationships that have brought many people together. People in different

Target 1: By March 1, 2018, I will have assembled a group of 3 peers and have received feedback on a monthly basis on my style. The feedback I receive will be the starting point for improvements in this area.

Social media is the product of innovation and electronic progression: Social media are webpages and applications that enable the creation and distribution of information: Social media is the future. Since the beginning of time, humans have had the instinctual desire to communicate with one another. With impeccable capabilities to bring people together, the world uses social media to interact and stay connected. Facebook, Twitter, Instagram, etc. are some examples of the everyday media networks which people use to share thoughts, news, ideas, photos, and videos. Social media is heavily used for recreational uses; staying connected with friends and family at all times is a huge draw to social media. Social media, not limited to social purposes,

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. (Wikipedia) Business use social media to advertise,

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

The types of involvement that can be identified in MINI’s customers are related to the so-called product and ego involvement as the interest is mainly in the MINI itself, but also relates to the customers’ self concept (Solomon et al, 2006). What is more, MINI has become an icon and the level of involvement can be associated with cult products (Solomon et al, 2006).

In the article Branding in the Digital Age (Edelman, 2010) author and research David Edelman successfully illustrates how the Internet has re-ordered the balance of power between consumers and the brands they develop loyalty to over the long-term. His premise of the article is based on how successfully the Internet is transforming buying decisions into a more egalitarian- and trust-based relationship between marketer and customer. The concepts he bases his Customer Decision Journey (CDJ) on is predicated on a foundation of mutual benefit and trust between customer and marketer. The four phases of the CDJ, which are Consider, Evaluate, Buy and Enjoy, Advocate, and Bond are more oriented towards a lifetime relationship with customers versus the completion of a transaction.

The main objective of retention is to continue ongoing relationships with customers. Brand loyalty is considered difficult to measure. So, experts generally use customer engagement as an effective indicator of loyalty.

Consumer promotions can generate engagement, but a discussion about what fits with the big idea and the brand message should be performed. What are the objectives, how will it be measured, and will you do a sweepstake event, or contest? Also, another media discussion should be opened, as promotions can happen in stores, online, at experiential events, and on the phone.

Icy winds stung her cheeks through the tiny gap between her facemask and goggles. Her friend gave her the “thumbs-up” and pointed the phone towards her. She bent her legs and locked her knees, increasing speed as she anticipated the jump. The clattering of her skis on the freshly groomed snow applauded her as she sped towards the lip. Suddenly, she felt her body leave the ground, and almost immediately felt the skis make contact with the snow once more. Racing to her friend, she grabbed her phone, eager to see the surely “post-worthy” photo of herself. However, the image that appeared on the screen greatly understated what was envisioned in her imagination. Although disappointed, there was an easy fix. Within a few

Social media provides users a wide range of internet sites that allows people to connect and interact with other people around the world (Whiteman, 2014).Social media can also provide an outlet for people to share information. The existence of social media has helped many people in sending information as it is easier and less costly (na, 2014). Since every coin has two sides to it, there are also disadvantages to social media.

Regarding the testing of the hypotheses of this research, regression analysis or structural equation modelling techniques is best suited for a dependence method (Hair et al., 2014). We employed regression analysis to specify the extent to which the independent variables predicted the dependent variable. The analysis conducted in this study was therefore intended to test the hypotheses of the study. The regression output provided some measures which allow assessment of the hypotheses. Following from the hypotheses, Brand Engagement was used as the dependent variable while the independent variables consisted of Monetary Savings, Exploration, Entertainment, Recognition, and Social Benefit. Results from the model assessment are presented in the Table VI.

Social media is a means of connecting people together through social network. It started in 1978 during the first bulletin board system was exchanged over phone with other users. When internet took off, consumers started to voice out their encounters with products and services, and turn down their carefully drafting out messages (Evan 2008). Through social media, conversations began to springs up about product, services, brands and companies, these conversations helped inspired consumers on what to buy, what they subscribe to and what they feel is valuable more than any marketing message. Social media has become a trusted means of information better than traditional method. Social media refers to reliable conversation between persons about a particular topic of interest, built on suggestion or individual experiences (Evan 2008). It is about sharing and aiming at a particular goal in order to have an appropriate result at the end. Contents on social media can easily be generated either by the company or its followers. Social media an internet based technology is growing rapidly and can be modify on regular bases by adding new features, it covers a wide range of mobile and online, word of mouth, social network

These researchers found that participation and engagements by these consumers had an encouraging influence among the consumers in terms of commitment, purchase and the trust on the company. It also encouraged consumer in active participation in these forums.

The project aim at teenagers, therefore sample group is between 13 to 19. I will set the sample sizes in 50 participants since it is easy to identity and more precision. If a sample sizes increase, it is very hard to estimate and become not accurate. Also, I’m worry about the extremes data can’t make a balance out, so the project prefers small sample sizes. It can take less effort to gain and maintain people, it is easy to produce significant results and comfortable to find a group of people. I will obtain samples from friends or friends’ sister and brother.