Social Media Of Public Relations

I previously worked at a Public Relations agency. At the company I assisted with media list building, researched for clients, helped to maintain and build the companies list of clients, wrote social media posts for the agency blog, and composed social media posts for clients social media platforms. I also constructed marketing campaigns for a non-profit and a local restaurant in Chicago for my college classes.

In Kurt Vonnegut’s eyes, America is being taught that some books and ideas are tantamount to diseases. As a consequence, the humorous, satirical novel Cat’s Cradle has been unjustly challenged in a few areas of the United States. The novel looks at the structures that curb our society, especially in religion and science, and contains an educational value that is paramount in correlation to its suggestive themes. Therefore, despite Cat’s Cradle’s minor suggestive content, including religious satire and mature themes, the book possesses important concepts that should not be overshadowed by these negligible reasons. It is puzzling how the novel received bans for such irrational conclusions.

This book focuses on how social media is used in today’s society as well as how each type of social media is developed. It gives the goals and strategies of

While attending the University of Wisconsin-Milwaukee, I was able to gain a great amount of insight on this industry. I graduated with a degree in Journalism, Advertising and Media Studies with emphases in Public Relations and Advertising. While earning my degree, I took a number of classes where I was able to practice creating copy and art for social content. It was in those classes where I developed a passion for social media, because I learned that it was connect with your customers and bring them closer to your brand.

People diagnosed with Avoidant Personality Disorder are people who withdraw from social interactions and feel that they are socially incompetent, as well as, being very “thin-skinned” to what people think about them. These people have low-self esteems and experience self-doubt. Consequently, these feelings and reactions lead to distress and impairment in their roles of their social, occupational, and other functions of their lives.

ADHD is a type of disorder that affects a good majority of kids and the children that are effected by the disorder are having trouble and not being able to pay attention or focus on simple tasks other people are able to accomplish. Even though ADHD kids have behavior issues it is shown that ADHD kids are, “often creative, capable of thinking outside the box, spontaneous, and forgiving”(Nicki 11). Kids that have those qualities are unique and they are considered good to have especially when they get older and venture out in the real world. It is shown that, “ADHD is more common in boys than girls”(Susan 39). Also, “studies have shown that ADHD is hereditary”(Nicki 11). ADHD being hereditary means that children have gotten the disorder from

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

In their article "Social Media and Public Administration: Theoretical Dimensions and Introduction to the Symposium,” published in 2011 in Administrative Theory & Praxis Vol. 33, Iss. 3, pp. 325-340, authors Thomas A. Bryer and Staci M. Zavatarro introduce the rising trend of social media use in public administration, in both government agencies and nonprofits. As public administration scholars and practitioners themselves, the authors sought to analyze these trends further, and to explore more comprehensively how social media technologies are utilized in public organizations, as well as these methods’ outcomes. The article is laid out as follows: First, the authors attempt to define social media; second, they identify common challenges and obstacles that public organizations face when utilizing social media tools ; and finally, they identify areas for future research. The authors hope that ultimately their research will provide assistance to those public administration practitioners interested in successfully utilizing social media.

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.

Social media further dissolves borders between the uses of propaganda and public information to forward political-strategic goals. For companies, social media is a great way to promote their brand and their products and attract customers. For politicians the same is true, only in their case they are their own brand.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.