Social Media Of Public Relations

Numerous individuals believe that social media is positive toward the working industry. This is because you can utilize social media towards the best interest of your career. For example, according to Patrick Gillooly, “Don’t quit Social Media, Put It to Work for You Instead”, it quotes “Most employers and costumers I’ve talked to are ultimately looking for confirmation of their excitement about you, no reasons for suspicions or doubts.” Not having any profile could be seen as a red flag, so why give a potential employer any reason to question your candidacy?” In other words, having a form of Social Media can aid your opportunities to obtain a job. This is because employers and bosses can get a glimpse of who you are through social media and analyze whether you are a possible good option for the job. Nevertheless, if you don’t have social media, they are going to be left in skepticism. Thus, because they don’t have an idea of who you are, they are not going to take risks in electing someone who they don’t really know about.

Brian Jung, writer for Demand Media, points out several of the negative effects of social media in this article. His main points are the negative effects of false connections, decreased productivity, privacy issues, and cyber-bullying. While he points out a few positive points, the article is mainly geared toward the negative aspects of social media. This article is useful for backing up my position that social media has more negative effects than positive, and should be used with caution.

While attending the University of Wisconsin-Milwaukee, I was able to gain a great amount of insight on this industry. I graduated with a degree in Journalism, Advertising and Media Studies with emphases in Public Relations and Advertising. While earning my degree, I took a number of classes where I was able to practice creating copy and art for social content. It was in those classes where I developed a passion for social media, because I learned that it was connect with your customers and bring them closer to your brand.

Employees can learn more through social media. As employees can learn more by watching YouTube videos and other sources, if there is any issue, employees can become self-sufficient in getting knowledge on basic questions. Employees can post answers to customer queries through social media. If there is any negative comment on our product, we have a chance to correct that product. Social media is a great direct source between customers and employees. Employees can also be in touch with more contacts who they might not meet directly can communicate through online by using social media.

I previously worked at a Public Relations agency. At the company I assisted with media list building, researched for clients, helped to maintain and build the companies list of clients, wrote social media posts for the agency blog, and composed social media posts for clients social media platforms. I also constructed marketing campaigns for a non-profit and a local restaurant in Chicago for my college classes.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

Social media further dissolves borders between the uses of propaganda and public information to forward political-strategic goals. For companies, social media is a great way to promote their brand and their products and attract customers. For politicians the same is true, only in their case they are their own brand.

In their article "Social Media and Public Administration: Theoretical Dimensions and Introduction to the Symposium,” published in 2011 in Administrative Theory & Praxis Vol. 33, Iss. 3, pp. 325-340, authors Thomas A. Bryer and Staci M. Zavatarro introduce the rising trend of social media use in public administration, in both government agencies and nonprofits. As public administration scholars and practitioners themselves, the authors sought to analyze these trends further, and to explore more comprehensively how social media technologies are utilized in public organizations, as well as these methods’ outcomes. The article is laid out as follows: First, the authors attempt to define social media; second, they identify common challenges and obstacles that public organizations face when utilizing social media tools ; and finally, they identify areas for future research. The authors hope that ultimately their research will provide assistance to those public administration practitioners interested in successfully utilizing social media.

Every once in a long while, the way that people receive and distribute news is majorly impacted by times and technology. The 20th century brought TV, radio, and the Internet. Just as these media channels defined their times, so the rise of new media will also define the 21st century. In modern society, all public relation practitioners are confronted with a startling series of new communications channels and struggle with the impact of new media. The "new media" gives rise to a new style of marketing that is characterized by conversation and community. Internet-based social media tools include blogs (WordPress www.wordpress.com), podcasts, online video (YouTube) and social networks like

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.