Numerous individuals believe that social media is positive toward the working industry. This is because you can utilize social media towards the best interest of your career. For example, according to Patrick Gillooly, “Don’t quit Social Media, Put It to Work for You Instead”, it quotes “Most employers and costumers I’ve talked to are ultimately looking for confirmation of their excitement about you, no reasons for suspicions or doubts.” Not having any profile could be seen as a red flag, so why give a potential employer any reason to question your candidacy?” In other words, having a form of Social Media can aid your opportunities to obtain a job. This is because employers and bosses can get a glimpse of who you are through social media and analyze whether you are a possible good option for the job. Nevertheless, if you don’t have social media, they are going to be left in skepticism. Thus, because they don’t have an idea of who you are, they are not going to take risks in electing someone who they don’t really know about.
Annotated Bibliography: Influence of Social Media This annotated bibliography investigates several sources that discuss the positive and negative effects of social media usage in order to present an argument on the influence of social media on society. My position is that overall social media can have a negative impact if used
The author Mike Volpe mentioned in his article “How to Use Twitter for Marketing & PR” some effective ideas about how to use Twitter for marketing and public relations. Volpe claims that social media is a great way to be connected with your market since you can mange connections with customers, bloggers and other influencers, but engaging a CEO in social media is hard, especially if he or she is in a large or global company, and this is where twitter become handy. Twitter is about short thoughts and comments, and it is limited to 140 characters per tweet, so if the CEO can send a text message, he or she can use twitter as a marketing and public relations tool, and according to Volpe (2008), “Twitter is actually perfect for CEO or founder who is always on the road meeting with people and who has some interesting opinions on your market.”
In the 21st century, the rapid expansion of social media has changed the way people communicate, not only in their personal life but also their professional life. Social Media platforms may include sites such as LinkedIn, Facebook, Instagram, Twitter, Snapchat, Pinterest and many more. According to the journal article, “Managing and leveraging Workplace Use of Social Media”, it states that social media also presents opportunities for businesses. Such as; public relations, internal and external communications, organisational learning for employees, recruitment, increasing employee engagement and communication and improving the business’s overall workflow (Managing and leveraging Workplace Use of Social Media, 2016).
Public Relations Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right.
Through the development of technology, the role of the media has been very important in public relation practice. In a past, media is not a very common, the public relation always use one-way communication. But nowadays, two-way communication is becoming more popular between public relation and public now., it can be defining as relies on honesty and open two-way communication and interaction, rather than one-way persuasion (Turney, 1998). Digital medias can be defining as a new tool to communicate between target audience and public relation. Social media can be define as engaging people to communication and interaction, and like a communication platform to share their feeling or information. This essay is going to discuss about how new digital and social media affected public relation practice related to two-way communication. Then discussing how social and digital media can be used for the image and reputational purpose, and how to become effectively and poorly. The last one will discuss new media how to affects corporate communication, public relation and crisis communication. The new media is become have some crisis to the organization, but the benefits are more than that to help the organization and public relation building the good relationship to the public.
While attending the University of Wisconsin-Milwaukee, I was able to gain a great amount of insight on this industry. I graduated with a degree in Journalism, Advertising and Media Studies with emphases in Public Relations and Advertising. While earning my degree, I took a number of classes where I was able to practice creating copy and art for social content. It was in those classes where I developed a passion for social media, because I learned that it was connect with your customers and bring them closer to your brand.
Employees can learn more through social media. As employees can learn more by watching YouTube videos and other sources, if there is any issue, employees can become self-sufficient in getting knowledge on basic questions. Employees can post answers to customer queries through social media. If there is any negative comment on our product, we have a chance to correct that product. Social media is a great direct source between customers and employees. Employees can also be in touch with more contacts who they might not meet directly can communicate through online by using social media.
The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.
Social Media: the New PR Norm The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to
Abstract This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.
Knowing the advantages and disadvantages of social media can help a person be good in business, school or personal living. The benefits of social media can help build relationships with people that share the same interest. For some reason, the social web has made people put
The impact of new media on public relations Every once in a long while, the way that people receive and distribute news is majorly impacted by times and technology. The 20th century brought TV, radio, and the Internet. Just as these media channels defined their times, so the rise of new media will also define the 21st century. In modern society, all public relation practitioners are confronted with a startling series of new communications channels and struggle with the impact of new media. The "new media" gives rise to a new style of marketing that is characterized by conversation and community. Internet-based social media tools include blogs (WordPress www.wordpress.com), podcasts, online video (YouTube) and social networks like
The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.
As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.