Social Media

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Social Media I chose to do my research paper on social media because I have an interest of the many different ways people can interact with each other worldwide. Whether you live in the United States of America, or in the Middle East, there are many ways we can communicate with one another, with social media being the most popular way of doing so. In this paper I will discuss the meaning of social media, as well as the different types of social media one can use, the purpose of using it, the effects it can have on us, and lastly, who owns these social media sites. Social Media can be defined as websites and applications used for social networking and interactive forms of media, that allows users to interact with and publish…show more content…
Its tools are generally available to the public at little or no cost. It is also widely usable by anyone with access to operate these sites. It is capable of virtually instantaneous responses; only the participants determine any delay in response and can be altered almost instantaneously by comments or editing. Social media has been recognized for the way it has changed how public relations professionals conduct their jobs. It has provided an open arena where people are free to exchange ideas on companies, brands and products. As stated by Doc Searls and David Wagner, two authorities on the effects of Internet on marketing, advertising, and PR, "the best of the people in PR are not PR Types at all. They understand that there aren't censors, they're the company's best conversationalists" (R. Levine, C. Locke, D. Searls, & D. Weinberger). Social media provides an environment where users and PR professionals can engage in conversation, where PR professionals can promote their brand and improve their company's image, be listening and responding to what the public is saying about their product. On to the effects that social media can have on an individual. A study done by the University of Maryland, suggests that social media may be addictive and that by using these social media sites for a great period of time, may lead a person to have the "fear of missing out”. It has also been stated that Facebook is the primary method of

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