Social Media Policy At Foodmart

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To: Susan Rai (Owner) From: Suman Rai Sent: Monday March 2, 2015 11:00 AM Subject: Social Media Policy at Foodmart EXECUTIVE SUMMARY The following social media marketing proposal was uniquely crafted for Foodmart in Milton, ON. My suggested social media strategies and implementation procedures are based on the results of extensive analysis, study of social media trends, and application of specifics unique to Foodmart. I believe my proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business. My company is comprised of an innovative and seasoned group of marketing professionals with extensive experience in the brave new world of social media. SITUATION ANALYSIS According to my research, current trends in our industry show Social Listening, Snapchat Marketing, Google+, Rise of Images for Information, and Social Video have had great effects on our business. We feel these trends are significant in that they demonstrate relationships with the people we 're reaching out to. We need to keep the lines of communication open. This means not only sharing your own opinions, links, and photos, but responding to those who react. This is where we find out how many people do you respond to on your Twitter account? Do you reply to people who leave comments on your Facebook page? Audience engagement is the key to establishing connections with your audience and

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