Social Media Rough Draft Analysis

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

People today would be surprised to know that social media has not been around forever. In fact, even more surprising is the realization that people did not really even have or use cell phones almost twenty years ago, and in those days cell phones were only used for calling. We have come a long way. Now, the whole world is in the palm of our hands, or in our cars, or on our wrists. Possibly the greatest thing to come out of this drastic evolution is social media. Social media is where everyone can keep up with family, check in with friends, and share their big time experiences with the rest of the world. However, it has opened up many, many more doors than ever intended, both good and bad. Social media has ironically turned people less social, provided an easy outlet for people to bully and point out insecurities, but also has changed the way we receive important information and news.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.

Social media sites have taken over our lives in the past years. Social media plays an important role in our life today. Whether it is good or bad, over the past years social media is a rising trend in the world today. Everyone use social media, young and old. It is hard to imagine that we did not have social medial until 10 years ago. I am interested in this topic because I myself use social media every day, I have seen good things happen to people through social media just as much as bad things. I found myself checking my twitter page and other peoples page without even thinking about it. Sitting behind a phone screen or computer can be fun but also bad. People communicate all day every day through email, texting, phone call, and of course social media. Social media has a great impact on people today than ever before. Instagram, Snapchat, Facebook, Twitter are becoming the most visited sites on the internet. These websites and apps allow people to easily share location, pictures, link, and messages with other people. Social media is being accessed by parents, students, businesses. It is being used by many different people all around the world for many reasons.

This source is a Journal of the Academy of Marketing Science. The author speaks about how Social media marketing is the use of social media to market a product or service.

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

Social Media has changed the communication setting for all marketers. “Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of people” (moz.com). An involved audience is one of the greatest resources a brand can have. There

Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

According to Wikipedia, Social media marketing is a term which describes “the process of gaining website traffic or attention through social media sites (Wikipedia).” This kind of promoting tactics are getting more and more popular and effective in this technology driven world, it is easier for a business company to determine where the potential customers are and easily to attract their eyes through social media and it saves more money compare to the traditional advertising methods. As the technology developed, social media are getting much more impressive to make people interact and chat with each other, and share information as well.

Recently, people are now discussing how social media changes our life, whether it is good or bad. Some of them think that social media is a kind of fad because of its rapid development. Others think that it is really useful and makes our life easier than before.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and