Social Media Takes Television Back In Time Analysis

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With social media taking part in every person’s lives, it is rapidly merging with and changing the way in which we watch television. In the article Social Media Takes Television Back in Time, published in The New York Times on October 3, 2015, Farhad Manjoo disputes an idea that social media will soon change the community of viewers and later on alter the future of television. Technology and social media is giving a positive impression to the public allowing more interactions between more people, more money for TV shows and its performers. Amongst the numerous statistics and information Farhad has given, Farhad provides the reader a perspective of the social media world and how it takes part in the evolution of television. Farhad unravels the…show more content…
Recognizing his strategy to build up his credibility, he uses Joshua Malina to demonstrate his success through social media. “Mr. Malina has worked in television for more than two decades, with recurring roles on a handful of hit shows, including The West Wing and The Big Bang Theory. Still, by his own unembarrassed estimation, Mr. Malina is hardly a star” (2). This quote allows the reader to comprehend the actor’s situation before social media takes a turn in his life. “I’m 25-plus years into my career, and it’s only with Scandal and Twitter that the concept of my having fans with a last name other than Malina has even entered into my consciousness” (2). The author built up his credibility (ethos) with an example of a man who has experienced the blessing of social media. The reader will suddenly know that the article is credible because of reading Malina’s social media experience. Another successful technique Farhad displays in his article to appeal towards ethos is the knowledge he has of the abundant social media services he samples. He briefly explains each and every popular social media network and how it has increased unity in the community hence affecting television. “Last year, Snapchat, the picture-messaging app favored by teenagers and college students, began creating Live Stories, a series of daily video vignettes stitched from multiple users’ perspectives and covering a range…show more content…
With ethos, pathos, logos, the three rhetorical strategies Farhad appealed to, the argument he made was well supported with exemplary evidences. With his background knowledge on social media networks, vivid choice of words, and statistical evidence, Farhad and his claims are presented to be reliable. Through his trustworthy, informative and theorist tone, he is greatly observed as a well educated and an expert individual. He is able to keep his readers hooked and involved in his writing. With the balanced and quality of this article, any reader will understand and appreciate the author’s perception on how social media is taking television back in
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