Social Media: The New Public Relations Norm Essays

Most people would argue that social media has a negative effect on our society, but Josh Rose, "a chief creative officer at Webster Shandwick," believes otherwise. (173) Josh Rose's essay, How Social Media is Having a Positive Impact on Our Culture, was featured on the online source Mashable.com on February 23, 2011. Rose uses his speech to argue the reasons why social media is beneficial, mainly focusing on how it connects us together; however, Rose doesn't give much credibility or opposition. Instead, he states points from his own personal experience and beliefs with lack of fluidity.

In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.

According to Brian Williams, news anchor for NBC Nightly News and author of “Enough About You,” Americans have become oblivious to events and news going on that they aren’t particularly interested in, and social media only adds fuel to the fire. Even though the news is still concurrently viewed by millions of people, it’s nothing like it used to be. Regardless of the decline in viewers, Williams states that “we work every bit as hard as our television-news forebears did at gathering, writing and presenting the days news to a smaller audience” (473). Social media is integral part of everyday life that will not vanish for quite some time. While social media has its upsides, I feel that the downfalls are far

The world around us is constantly evolving due to the increased emphasis on social media. Around the world, billions of us use social media every day, and that number just keeps growing. As a young adult, we usually imagine social media as being our virtual way to connect to individuals across the world through Instagram, Facebook, and even Snapchat. These three sources of media along with a vast amount of many others bring humor and entertainment to our daily lives. Our growing appreciation for Social media is redefining the global landscape. It affects how we communicate with individuals, how we keep up to date with the latest news, and how businesses and brands now operate. there is much more to the world of social media that we have not

Like technology, our species has adapted to fit modern times. Through these adaptations, we have begun to communicate through our newly developed technology by means of social media. In today’s society, we are surrounded by sites such as Facebook, Twitter, E-Mail, and various other websites that can often times consume our lives. While social media has plenty of advantages, it also has disadvantages that often times get ignored. As Internet users, it is important to examine these disadvantages and make sure we understand the negative sides to social media.

I do not know much about public relations (PR), but if I can attempt to put it in a single definition it would be the communication or process in connecting to the mass media. The mass media is any consumer, voter or supporter of that particular company or person. When I envision what a person might do in a career in public relations I immediately think of Olivia Pope from ABC’s popular show Scandal. Public relations is involved with creating press releases, curating charities and essentially anything that will helps improve that business’ brand or that party’s’ image significantly. Unlike a management position, public relations comes in and consults during a crisis or scandal that affects the public and leaves when the situation is resolved.

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

"Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." (Effective Public Relations, 2005, p.1)

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

And in accordance with Curtis (2011), public relations is establishing effective relationships in long time between private person and organs. (Curtis, 2011) Public relations consist of two parts. The first part is the two objects that are public and organization. Public means people including company’ customer, supplier and investor. Public also consist of medias. Organization means corporation, firm, company, or institutions. The second part is relation. The relation means relationship, communication, or passageway. Public relations means relationship between public and organizations. According to Tymson’s opinion (2008), public relations is building and sustaining comprehension between public and organizations by cogitative, designed, and continuous struggle. (Tymson, 2008) And organizations and the public establish benefits contraction together by communicating strategically of public relations. (PRSA, 2009) The relationship aims to let organizations learn public and public learn organizations at same time. Public relations is a bridge of communication between public and organizations. The aim of public relations is making money by contacting companies and public. Public relations is not only relationship between public and organizations but also function of

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Because they have a large degree of understanding of the public relations is an image of the establishment of business or put more persuasion efforts for business. The reporter general agree PR is in a public image, propaganda, persuasion activities, as well as marketing efforts, and promote the organization 's position. As the role of public relations become more diverse and important, public relations progress toward becoming the subject of strategy management, it is essential for public relations to the strategy. And to a wide range of business functions integration marketing communication (IMC) concept of the functions of public relations as a commitment to development a of an organization and its product, the image and the impact of the public or the consumer in the campaign of behavior(Ha, JH, & Ferguson, MA 2015）.

Major developments in the information technology in the global economy have facilitated the success and have also become a core function of both economic and social lives. With these developments in social media marketing it’s possible to talk with the consumer as opposed to the traditional talking at them. This creates a reputation. New media technologies which include the internet, e-commerce, social networking among others have revolutionized how people interact with the world as well as with each other. Traditional media has always been aimed at reach. Even though it covers large numbers the numbers don’t

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.