Social Media, Video And Mobile

3. As Sephora increasingly dabbles with digital marketing and social media, which competitors should the company be most worried about?

“Contrary to the idea that social media creates a polarizing “filter bubble,” exposing people to only a narrow range of opinions, 70 percent of Millennials say that their social media feeds are comprised of diverse viewpoints evenly mixed between those similar to and different from their own. (American Press Institute, 2015, p. 3)

Traditional media has failed to live up to its fourth estate role. This has lead us to the question, can the more modern, social media, make up for the lack of success that traditional media has had in fulfilling this watchdog role for the people? Kemp’s rules of CIDRA1 apply to social media as they do with traditional media. Thus, we must determine what, if any, obstacles are present in preventing social media from completing this role. More specifically, do the five filters that Chomsky highlights apply to social media as they do to traditional media? Or does the fundamental structure of social media allow for it to accomplish a fifth estate role? I argue that social media is more effective at playing a watchdog role than traditional media. Social media is built on a platform that has the interest of working for the people in terms of freedom of distributing ideas and checking elite power in liberal democracies. Furthermore, “…traditional media formats are no longer the only politically relevant forms of media” (Metzgar, Maruggi, 2009, p. 149). The reason that social media can have higher success in acting as a watchdog role stems from one central theme: when it comes to social media, less of Chomsky’s filters lie between the person wanting to distribute an idea and the ability to have this idea delivered to the public.

The influence of social media on teenagers affects their academic success, since it’s a stage of their education. It is necessary to find solutions so that the most important thing for students will be their education, and this will allow them to have a good and stable academic performance. The effect of social media are lack of study, class attendance and even when they perform their tasks. Currently many young people have a social network which they visit for various purposes. Social networks were created with the aim of "communicating", but it is not as safe to communicate our life in a public space where anyone can see it.

In this report I am going to be discussing different types of digital technology, all of which have majorly evolved in recent years, and are always being used in today’s events industry. Examples of digital technologies include: video mapping, podcasts, lighting and sounds. In this report I am going to focus on the evolution of video mapping and social media, and how it is used within different types of events.

We spent $1,245,000 on advertising this period, $50,000 more than the previous year. We found out we spent so much on advertising but the spread of spending on different media outlets were incorrect. As a result, we would allocate our spending differently for 2017. A large amount should be put into magazines and none into internet. According to the market research, magazines are the most effective method path in reaching customers. Furthermore, we increased our spending on branding from $250,000 to $275,000. We increased branding for this year in hopes it will continue to enhance overall brand awareness. As a result, we spent $25,000 more on branding for this year. However, the firm in first place spent almost double in branding compared to ours and it has clearly done the trick. Our company will continue to discuss branding spending moving forward. One problem that cost us this year was the increased price of the mountain bike. The price of $775 was the most expensive and we did not see the increase in sales we were

The selfie assemblage is a means of self-expression and representation of oneself. It is one of the ways to communicate and interact with others. Emerging technologies and new platforms are enabling individuals to interact with each other more conveniently. As a result of these emerging technologies, everyone is always connected in one way or the other. These interactions through devices are affecting behaviors and practices of users in a variety of ways. Some ways of communication can affect users’ measure of worth. Therefore individuals’ view of themselves and each other is sometimes dependent on their interactions with social media platforms. This age of emerging technologies and digital media has had many mixed effects on society. In some ways, social media has given users the opportunity to express themselves and discover their identities through interaction with others across various platforms. They have also had an impact on how network identity differs from one platform to another. As well as, increase ways in which individuals are able to promote themselves online.

Then it follows by 35 percent as online that includes search, affiliates, and social media. The remaining 20 percent as Beauty Insider that includes sending them emails or gifts, and holding events for them. Sephora was using traditional strategy as their major marketing strategy. It needs to change. The company needs to make changes to adapt, since now consumers are using more and more technology. I think I would propose to cut the budgets of prints and catalogs. Nowadays, the effectiveness of printing marketing is decreasing. Most of the people are move toward to the digital world. When I was taking the subway, people are either holding their smart phone or holding a tablet. People are using electronics to read news, watch video, and texting, etc. It is fast and easy. Most of the prints are online. People can look it up anytime and anywhere. According to David Suliteanu, the President and CEO of Sephora USA, “Everyone loves our catalogs. They showcase Sephora as a trend-setter and an expert”. Those catalogs do look nice and it is good for company’s image, but then I think it is just waste of money to send it out to everyone. Some people might just throw it away or think it is annoying. Sephora can decrease this spending by just sending catalogs to customers that shops a lot at their

Analyzing the data of 2010, (Exhibit 5), we can see that 45% of the resources are spent by Sephora in the retail marketing, such as catalogs, store animations, and print followed. 35% is spent in online marketing that includes searching, affiliate and social media, and the final 20% in the beauty market, like emails, gifts, and events. The major part of media is used for traditional retail spending which needs to be cut down, due to the increase in the number of people who use digital media today.

The company has also hired a team to respond to queries of users posted on online platform. Also, it has huge customer (fan) page on all these sites, which shows great interest of users towards Sephora products.

Along with investment in capacity increases, we also planned to spend a large portion on marketing to our prospective customers, thus protecting our position again from competition. We spent a total of $115,717 on marketing. We thought that this was going to be high in comparison to the other organizations; however, in reviewing the other organizations financial figures we can see that we were actually one of the organizations that spent the least on marketing (it in the end did not drastically affect us, because out of all the sections we still finished second, despite our low spending on marketing).

I consider Sephora as a platform. They have become more than a product now because they have hundreds of brands and thousands of different products, the variety is considerably large. Other reason is, their affectivity on social media and also their websites; the beauty talk policy in their website has become a platform that brings people together and it is really like a huge forum.

5.2.3 Promotion and Sales: Andrews spent reasonable expenditure on promotion budget that customers’ awareness was around 98% to 100% except 2017. However, for the sales budgets, we invested $2000 to $2500, relatively less than the competitors, from 2017 to 2022. When the customers’ accessibility dropped to 73% on Low End segment for example, the low customer accessibility that did not match with our awareness directly influenced our market share, we realized that prevent and remove barriers to customers was also significant. Then, we kept to invest sales budget on $3000 in the last four years.

YouTube ads create thousands of new customers for Sephora. With the help of new ads on YouTube connect new customers by letting now about existing customer experience with Sephora. New promotion and service will increase the brand awareness. The main objective is add extra space for advertisement on YouTube. So, ads will direct traffic to Sephora. Come and

The budgeting process can be stressful, especially for B2B marketers. With so many options available, it can be difficult to decide how to allocate funds appropriately. Sometimes, marketers become overwhelmed and just base the new budget on the previous year 's budget. However, in this rapidly changing world, historical data can be misleading, so it is important to take the time to evaluate the type of return you received from the different strategies that you deployed in the past as well as evaluate new technologies and strategies. Here are 10 strategies that you should consider before you finalize