Social Media and Its Impact on Consumer Behavior

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

DIBB, S. SIMKIN L, L. PRIDE, W.M. and FERELL, O.C. Marketing: Concepts and Strategies. Fourth European ed. Boston: Houghton Mifflin, 2001

Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate

In addition, with the growing use of social networking sites like that Twitter or LinkedIn, corporations are now searching for useful methods for conveying their messages inside their particular marketplaces. At the present, a lot of people make use of these platforms for personal communication, interaction with

Brown, T. (2014). Basic Marketing Research, 8e, 8th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781305178571/page/24

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

The rise of social media has been a global phenomenon since internet giant Facebook began, with one in seven people having a Facebook account (Hennig-Thurau, Hofacker & Bloching 2013). This has had an impact on the marketing environment in several ways, with the two most notable being increased active participation and a strong level of networked interconnectedness (Hennig-Thurau, Hofacker & Bloching 2013). These two changes have shifted the power from the marketer to the consumer, as the regular consumer now has access to vast amounts of information and has the ability to amplify their opinion globally (Labrecque et al. 2013). For this reason, it may be argued that in the 21st century, marketing occurs among consumers, and is no longer purely

Social media has drastically changed how people communicate. How many people remember how it feels to hear the phone ring in the house or receive a letter in the mail? Today’s youth know nothing other than text messages, tweets, and Facebook. Social media and the social entertaining websites of today have affected social behavior in many ways. While there are many advantages to this technological advancement, these advancements can also result in many changes in social behaviors. Some of the few prominent changes in social behavior, due to social media, are lack of communication skills, changes in self-esteem and cyber

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

effort of companies to use these new means to inform potential customers about their products. As a result,

consumers are already aware of the brand name and have knowledge about it (Kotler et

Armstrong, G & Kotler, P. Marketing: An Introduction, Seventh Edition. (2005). New York: Prentice Hall.

My recommendations for Trivgao is to take for advantage of social media. Social media has a huge influence on consumers’ purchasing decisions. Trivago should use Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Tumblr, Instagram, Flickr, and Vine etc. to influence consumers. Trivago can use these sites to advertise, to connect with customers, promote, and redirect the consumers’ to their site. Trivago can used these sites to motivate and influence consumers’. Trivago can also use these sites to engage with consumers’ and ask for feedback and reviews from the consumers’. Trivago can use the positive reviews as a way to promote their company. Trivago can use the feedback from the consumers’ to learn what the consumers’ like and dislike about their site. Trivago can use this data to enhance their position. Communication is an important element in the marketing mix. The key is to develop communication with the consumers’ by using social media. This is just one tool that Trivago can implement into their marketing mix. Also Trivago needs to target their consumers with the appropriate message. For example: Trivago may when the emphasize spring break promotions to college students. Therefor Trivago will need to develop a campaign to target these specific consumers during a specific timeframe. Then Trivago can uses social media to blast this specific data to their desired target market. After all social media is very influential on the consumers’ purchasing decision.

Have you ever wondered why social media is so defective in your life, or why parents tell their children to stay off of social media? Social networking is unquestionably deficient for you physically, emotionally, and mentally. So when your parents ask you to stop checking your phone every five seconds you might want to listen. The majority of social networking users are teens or young adults(20’s). These people are, somehow, figuring out how to gain access to their phones at work, in the car while driving, at home, and even just going for a walk means it is time to check Instagram. Social networking has evolved a tremendously over the years. Numerous popular social media sites like Facebook or Instagram are still advancing, coming up with new promotions and new ways to influence others to relish the site. The more people that use these sites, the worse the environment is for people globally. Instagram, Facebook, Twitter, Snapchat, and Pinterest are just some of various social networking sites that are taking the world by storm.

First the results of this study indicate that brand awareness (H1) has a significant influence on the purchase intention of online shoppers. Specifically this means that when people consider buying a product or service online, they would prefer a brand which has been advertized and they know about it. Nevertheless, brand awareness is likely to be a leading factor in the search for information stage in the online pre-purchase process. In this also called consideration stage (David Court, 2009), the largest number of brands takes place, but since today’s customers are awash in choices, it is eventually reduced based on other factors. This study reveals that consumers could change their preference in favor of an unknown brand if