Social Media as a Business Tool

1762 Words Feb 2nd, 2018 7 Pages
Social media is used for communication because people have continued to leave conventional media in favor of the new revolution in communication. As engaging with social media has become a major characteristic in the modern day culture and working environment, the popularity of social media is a huge business in the commercial world. Generally, social media can be described as the platform where people share content with a huge audience with the focus of the content. Together with social networking, social media has transformed the business landscape for firms that have adopted social media in their business operations. In the modern business environment, small and large companies or businesses from different industries are embracing technological tools for communication and collaboration. As social media is regarded as one of the major communication tools, it is transforming the way companies conduct their operations.
The Use of Social Media in Business: As previously mentioned, companies regardless of their sizes and industries are increasingly looking for technological tools to communicate and collaborate business operations. As social networking and social media have emerged as significant communication channels in the modern society, they are considered as important tools for…

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