Social Media as a Public Relations Tool in Fashion Industry

5164 Words21 Pages
CHAPTER 1 1. INTRODUCTION Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas through internet. It could be in the form of magazines, web-blogs, wikis, social networks , podcasts, photographs or pictures, videos, et cetera.. Social media is the easiest, fastest, and the most explosive way to transmit and receive information. Thus they have an immense influence on people, through which brands and orgaisations are having instantaneous reach with the public. Public relations is the practice of managing the flow of information between an individual or an organisation and the public. The online networking sites like Facebook, Twitter, etc.. and…show more content…
Thus fashion blogs are perceived as a “street of fashion”, as a source of public opinion and display of actual use of fashion by general public. For those reasons fashion blogs can be assisting not only as an inspiration during the creation process, but also as a source of public opinion, interests and preferences in fashion public relation and marketing. Nevertheless for certain reasons established and well-known fashion brands and designers do not incorporate blogs into their corporate communication, which however it does not mean that fashion blogs have no impact on the industry. There are bloggers, providing content valuable enough that they managed to build up wide audience, and even influenced mainstream media and the fashion industry. Even though there is plenty of research, concerning blogs and blogging, practically no research has been done in area of contemporary fashion blogging which would provide satisfactory answers to those questions. The aim of this research paper is to explore the impacts of social media websites and their actual or possible use as a tool of fashion marketing and brand promotion. , CHAPTER 2 2.REVIEW OF LITERATURE 2.1. Social Media At the end of 2010 Facebook, the online social networking site, reached the limit of 600 million active users, and Twitter, the micro blogging social networking site, registered 175 million users. To put those
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