Social Media as an Advertising Tool

974 WordsJun 16, 20184 Pages
There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company…show more content…
Advertising a software company might seem slightly out of place. Although there are other ways to advertise on Facebook, one such method is creating Like Pages, though bringing into play a Facebook page as a means of advertising might prove to be very time consuming, if they play their cards right. Furthermore Facebook has a population of over 5 billion, out of which many might not be on board with what the company has to offer, for example, there has always been a continuous feud between Apple and Android in the tech world, therefore Apple fans may post negative comments which might alter the way existing or new potential customers thinks about Android. In addition to that an organization should promptly engage in answering to questions or positive feedback, to cope with all this a whole separate department for social media might have to be set up. (Webster, n.d.) Of course all of the above mentioned social media sites are all effective tools for advertising, keeping in mind the audience the firm is targeting, but in this situation XDA developers is a top contender as it is, by far, the most powerful social media to advertise, a company such as Android, in. XDA developers mainly focuses on software developing, and is home to over 5 million users, which include
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