Social Media for Business Communication Essay

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Social Media for Business Communication

Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
The writer finds social media is important in her current
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439).
As a contributor to social media platforms on behalf of her company MBC, the writer has come to understand a deeper level of benefits and drawbacks of the ease and reach of social media. “In the space of social media, a large portion of previously passive information consumers has been transformed into powerful creators, transmitters, and discussants of information” (Lee, Oh, & Kim, 2013, p, 792), which the author has seen first hand at the expense of the company. As important as it is spread the word of a small company, having social media outlets can also assist in the ease of negative feedback. Those that have had a bad experience with the company can easily sit behind a computer and post negative reviews of a company reaching thousands, even if the information is not true or exaggerated, costing the company money and new customers. Implications such as these have created guidelines on what to share, how to protect and how to prevent MBC from potential social media blunders.
With business-to-business sales, it is important for sales employees to utilize social media to know and understand their customer base, “From an operational perspective, new technologies are often adopted early in the sales organization as the sales force attempts to use technology for a two-fold goal. One goal is to conduct their activities more
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