Social Media in India

1910 WordsAug 21, 20138 Pages
SOCIAL MEDIA STRATEGY INDIA July, the 26th, 2013 INDEX - SOCIAL MEDIA IN INDIA: SOME FACTS & NUMBERS - SOCIAL MEDIA AND ECOMMERCE IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA & SOCIAL MEDIA - STRATEGY PROPOSAL Limbara Srl / All rights reserved / 2013 SOCIAL MEDIA IN INDIA More than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last year's total. Doubledigit growth in users will mean that by 2014, 83% of internet users in the country will regularly access social networks Social network users and penetration in India, 2010-2014: - 2010: 33.1 million (+38.8% change / 52.3% of internet users / 2.8% of population) 2011: 50.2 million (+51.5% / 60.3%…show more content…
The younger segments, which is anybody below the age of 35, interact more with the site and post reviews about products, engage with these companies on social media and such. There is also an increase in visitor loyalty – the Indian ecommerce user makes six visits a month to an ecommerce site. Over 95% of ecommerce come from social media portals. The second largest source for ecommerce users is search. Other popular sources among ecommerce users include entertainment sites, news sites, e-mail and jobs sites Sources: ComScore India Limbara Srl / All rights reserved / 2013 TOP E-COMMERCE WEBISTES IN INDIA On the basis of unique visitors Jabong, Amazon, Flipkart, Myntra and Indiatimes shopping are the Top 5 ecommerce sites in India. Each record over 5 million unique visitors per month, with Jabong leading the pack at 11.6 million followed by Flipkart and Amazon with 10.7 million each. Collectively, these five e-tailers cater to 26 million online shoppers, more than a half of total number of online ecommerce visitors in India alone. Limbara Srl / All rights reserved / 2013 TOP E-COMMERCE WEBISTES IN INDIA Footwear brand Nike works only with online retailers such as Jabong and Myntra. Myntra accounts for over 10% of annual sales for Nike (and for brand Puma, too) Limbara Srl / All rights reserved / 2013 TOP E-COMMERCE WEBISTES IN INDIA & SOCIAL MEDIA TWITTER IS THE NUMBER ONE MEDIUM FOR PEOPLE TO SHARE OPINIONS AND THOUGHTS ABOUT THEIR

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