Social Media on Consumer Buying Behaviour

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TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI GRIZZEL RODRIGUES ST. ANDREWS COLLEGE S.Y.B.M.S ‘A’ ROLL NO: 3242 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR – A STUDY IN THE MUMBAI INTRODUCTION: Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans, social media in not only about people reading and disseminating information, but also how they share and create content for others to participate. The use of social media is growing rapidly today as it helps connect people living in any part of the world, through various social networking sites.…show more content…
According to Mathur Pooja, Black Jennifer E., et all (2012), “The Impact of Social Media Usage on Consumer Buying Behavior”, Media sites for which frequency of visits related to influence did not differ whether the main aspect of the influence of the social media was induced by advertising, by a friend's comments or blogs, or not by a direct visit to social media, but rather, a friend who is a fan or follower of the product or service. According to Rajiv Kaushik, “Impact of Social Media Marketing” As the popularity of social media is growing and there is no turning back it seems social media will overtake to other functional areas of marketing to a large extent. Social media is trying to fill the gap between marketers and consumers through continual dialogue, building trust and interacting with right audience in right way, as fast as possible. METHODOLOGY The study is analytical based on collection of data from both primary and secondary sources. The study is mainly based on primary data and the tool implemented is a non-structured questionnaire. A sample of 200 respondents will be selected for the study. CRITERIA FOR SELECTION OF SAMPLES: * Age group between 18 to 45 years. * Respondents living in Mumbai. * Member of atleast one social media site. SAMPLING METHOD: * Purposive sampling method. Necessary secondary data
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