Social Media 's Impact On Public Relations

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

As public relations and journalism, the PR practitioners and the journalist are always related to each other nowadays. Both of them are important factors of the modern mass media, which aim to influence public opinions since the early twentieth century (Coombs and Holladay, 2010). In order to sharp citizen’s opinions, Charron(1989) mentions that the PR practitioners and journalists often prefer to work together and share information as cooperation. The dependent relationship, as Coombs (2010) explains, the PR practitioners scheme to cover through media, while the journalists are exploiting

Not only will they be seen as a communication specialist, but a mentor to other employees on current and future organizational demands. With this, relationships are developed within the company, finalizing the PR practitioner’s responsibility in building relationship with the public, stakeholders, and finally the

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Public relations has changed drastically since the early 20th century. In its earliest forms it was more focussed on the idea of publicity and advertisement. However, more recently it has been seen as a way to engage and build relationships between an organization and it’s publics. Public relations deals with promotional activities that foster a positive public image of a company or organization.

The implementation of communication theories and models to a public relations campaign is imperative to its success. Aligning with the advancements of the media, more specifically social media and the rise of citizen journalism, the press agentry or publicity model is fundamental to any campaign. Based around the requirement for free media, this model outlines the technique of orchestrating public stunts to gain media attention (Johnston & Sheehan, 2014). In order to execute this model successfully, a PR professional must have thorough knowledge of media choices, what kinds of events make news headlines and the campaigns target audience. Understanding

Without an effective PR, it is very difficult to reach the attention of the target audience and much less to influence their opinion and decisions. A celebrity publicist should also be Internet savvy. To be effective PR professional must be knowledgeable on how to work with internet providers to remove false, or defaming headlines removed from the search engine. Publicists also have to know when to remove a celebrity's photo from a website if it is violating copyright, or how to deal with a celebrity being misquoted by the media. Also, social media networks are utilized by a PR specialists to establish a direct communication with the public, and other powerful members of the entertainment industry. Being a publicist for a celebrity is more than just correcting internet errors. It is mandatory that PR agents manage a celebrity's online image. Most celebrities have numerous social media accounts, including Facebook pages, Twitter profiles and Instagram accounts. A productive PR representative must monitor all platforms. The may be required to create tweets for the celebrity, and solicit social media sponsorship that can pay thousands of dollars or even more and provide addition positive

Public relations (PR) is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilization of the world wide web.

Social media marketing is so important these days. Whatever people are saying about you and your company on social media is often the first impression prospective customers and business associates get of you. Managing social media can be a huge challenge and another way you can employee your virtual assistant to your advantage.

Public relations is a demanding career that can be rewarding and satisfying. Before its popularity, for decades, people’s attitude toward this profession was viewed as “lukewarm, at best.” This negative connotation was due to the lack of knowledge of this up and coming career. The term public relations is also know by its abbreviation PR. The role of an PR personal is to help establish and matin mutual lines of communication, understanding, acceptance, and cooperation between an organization (Guth & Marsh, 2012 p.3).

The relationship between journalists and public relations practitioners is, and has always been, complicated. The relationship between these two is one of mutually dependency if not symbiotic, but also ambivalent if not hostile. This ambiguous relationship has arisen due to the misconception of the

To discuss the significance of Public Relations and understand the all-encompassing impact PR has on our daily lives, one must first learn the meaning and the history surrounding the field. The term Public Relations and the commonly held notion surrounding this area of communication manifested themselves in the twentieth century. Today the field of Public Relations is concerned with managing the public image of commercial businesses and corporations, high-profile people such as celebrities and public figures, and non-profit organizations. As defined by General Electric’s head of communications Mike Mare “Public relations involves professions working in public message shaping for the functions of communication, community relations, crisis

The use of corporate communication to describe the Public Relations practitioner has recently gained an acceptance among scholars and practitioners (Groenewald, 1998:58). Moreover, the term could be used interchangeably to showcase that the function of Public Relation or corporate communication involves both internal and external communications of an organisation (Steyn, 1999). Cornelissen (2011) observed that corporate communication apart from coordinating all the interactions that goes on both within and outside the organisation, it also involve establishing and maintaining constructive reputations with stakeholder groups upon which the organisation is

Public Relations and Journalism can be perceived as one profession but their function is different. PR practitioners and journalists have always had a divisive relationship but also share a mutual dependence. The press rely on PR practitioners for information to write good stories. PR practitioners depend on the press to publish positive stories about a person, event, organisation, and broadcast that information to the publics.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.