Social Media 's Influence On Marketing

At the present, social media has become a very important element of business especially for the marketing purpose. Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

Social Network Theory, as we know it today, refers to the structural analysis of social relationships between people, based on systematic empirical data (Marsden, 1990). These relations are commonly displayed by nodes and ties, where nodes represent the individuals within the network and ties the connection between them, showing the degree of interdependency such as close friendship or loose business contact (illustrated in figure 1). Generally, these connections can be divided into strong and weak ties in order to denote the respective closeness of the individuals’ relationships.

Does the availability and use of social media on the Internet really provide businesses with new and different useful information?  If so, how?  If not, why not?

In today’s world advertisements are everywhere, they can be found when scrolling through social media and walking down the street. The reason this is important is because they are extremely influential. Whether someone is a child or a senior citizen, they can still be affected by advertisement. Young adults, between the ages of 18 to 35, are still especially susceptible to the things they are presented, meaning viewers should be more cautious. Contrary to popular belief young adults aren’t completely convinced with the things they have been taught, their opinions can still be swayed. In fact, they are looking for new things to believe, they are still overflowing with curiosity. This means that young adults are extremely vulnerable to advertisements.

Social Media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”.

Starting a business and keeping it going is a difficult, competitive, and strategic process that helps make a business successful. A business’ success can be valued on how much profit a business makes. In business, you earn profit by selling products and services to customers who are willing to buy. Qualities needed in business are determination, math, good decision making skills, and many other attributes. Decisions are an important part of business. The complex process of decisions that make up a business include location, budget, choosing what industry you should go into which is based on demographics and what is best suited for your city. These and many other decisions determine the success of a business.

Social media have attracted a large number of users in a short time; Web 2.0 has allowed a communication interaction in two ways providing a platform for companies and consumers to engage timely and in direct contact. As a result of this trust based relation and rapid adoption by consumers, companies are extending social media use in their marketing strategies (Dao, et al. 2014). Push methods in traditional advertising are becoming more difficult to create brand impact, meanwhile new techniques such as social media strategies, viral marketing and worth of mouth (WOM) are being used by advertisers as a way to potentialize the communication reach and engagement (Montigny et al. 2012).

The main purpose of this study is to evaluate social media marketing in emerging marketing that is arising from globalisation, digitalisation, liberalism and high-standards that are flowing economic power. Kim, A. J. & Ko, E. (2012) defined that social media marketing is a method of modern marketing that develops social internet networking websites to target a market. A core objective of social media marketing is to develop and produce contents that can be utilised with social network in order to enhance brand acquaintance and publicity as well as to provide an opportunity to customers to broaden their range and demand.

Social media & user engagement is becoming a giant in the world of business & SEO. More businesses than ever are taking heed & are getting involved & are diluting the social market, so what can you do to stand out?

Whatever your business is, you are either selling a service or selling a product. You need marketing to reach out to a lot of people and make them see reasons they need your product or services. Even app developers need to do a lot of marketing for users to get to see their apps.

Social media marketing (SMM) is a form of internet marketing that uses social networking websites as a marketing tool. The main goal of Social media marketing is to produce such content that users will share with there social network so that company can increase brand exposure and can broaden costumer reach

The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing.

We live in a connected society, and social media is the best way to interact with consumers. "From businesses to individual consumers, everyone is connected to everyone, everywhere, all the time," states Jesper Termansen, CMO of Templafy.