Social Media 's Influence On Modern Consumerism

The North’s economy was based on textiles, shipping, and skilled trades. Their climate was not suited for the same type of agricultural products that the South produced like cotton, sugar, rice and tobacco. Northern states like New England manufactured and shipped goods like guns, clocks, plows and axes (page 399). One reason for the South’s dependence on slavery is because their economy relied on the existence of slave labor. For example, the cultivation of cotton depended largely on slave labor, with 75% of the crop grown on plantations,

The 1920s was a major turning point in American history. Known as “the roaring twenties”, the citizens of the United States enjoyed the new found wealth from the economic turnaround. The United States’ wealth more than doubled as the nation turned into a consumer society. Not all Americans were fond of the changes in society, and not all of the changes were good.

It was an agricultural haven for cotton, but also an area of innovation and adaptation. The businesspersons that resided in the South consisted of Northern and Southern businessmen looking to make a name for themselves. Furthermore, in this pursuit for wealth and power they created innovations that forever changed America. The invention of the Cotton Gin by Eli Whitney created a chain of industrial, social, and economical events that made America the nation it is today. These men sought to make a better America, consequently some innovations led to the abuse of human life and liberty, but out of this pain, a stronger nation was born. The fire that was set by these visionaries, even if it was lit by greed, created a nation hungry for the pursuit of a better life and better

The 1920s were a time of advancement and prosperity in America. The end of the first world war caused America’s economy to boom resulting in a large increase in industrial output and credit. In addition to this, the invention of the assembly line made the automobile much easier to produce making it possible for most middle class families in the United States to be able to afford one which changed the concept of transportation. Modern advertising caused Americans to desire stuff that they didn’t necessarily need. Working conditions at this time were still poor but there were major improvements from the way it was at the beginning of the century. Due to welfare capitalism workers were much less inclined to strike which also helped the booming

The period between the American Revolution and the Civil War had great significance for the United States' economy. Although initially the economy seemed unstable at first, after the second war that America fought with England, the economy began to show considerable growth thereafter. This can be seen as the result of the cotton trade in the South and the eventual industrialisation of America, especially in the Northeast and later the West. From the invention of cotton gins to the adaptation of railways one can see how the United States used their opportunities and resources to their full advantage, transforming their economy to be able to compete among the worlds leading economical countries.

The 1920’s decade was one that no one could ever forget. The elaborate new inventions and extravagant parties captured the country by storm. Everyone had the glimmer of riches or fame in their eyes. Poets and musicians were being discovered and idolized while the creation of credit allowed for the common middle class individual to live as luxuriously as they had always dreamed. Overall, it was a time of carelessness and prosperity for the new generation.

Social media and networking sites have changed the fundamental nature of the way Americans live and do business and how millions of people access

In the early 1800’s, the economic conditions of both the North and South of the United States were very different. After the war of 1812, the United States’ economy rapidly grew at an astonishing rate. Both the North and South experienced a period of wealth as there was a time of increased trade, population growth and expansion which stirred economic growth. The economic development of the North and South also led to the rapid growth of cities. The economic conditions of the North and South can be seen as one of the major differences of the two during that time period. Both economies produced different materials due to the difference in locations of the North and South which resulted in the development of two different economies. Overall,

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

The Roaring Twenties were a dramatic change for the United States. The country had seen a rise in its economic status by doubling its wealth between 1920 – 1929 but also the American culture changed (Roaring Twenties). Because of reparations being paid to the United States from World War I, the country was seeing a rise in consumerism. With the economic growth there was also an exponential rise in the stock market (The Great Depression). People finally had money to move from suburban areas and live in big cities (Roaring Twenties). The turn of the twentieth century saw a rise in mass production, which allowed luxury items like automobiles to become a readily available good for consumers. The Roaring Twenties saw people adopt new practices

The biggest change during the twenties was the social scene. In the 1920's there was a huge boom in consumer products. Due to consumerism, patterns of consumption and leisure made the 20's a distinctive decade. One of the biggest pushes for materialistic desires was advertising and the popularity of movies. Whether rich or poor, Americans began purchasing goods for pleasure as well as for need. Americans bought appliances, mass-produced automobiles, cosmetics, and fashions. What brought this huge boom in consumption was the introduction of installment buying. Installment buying was often utilized in the purchase of automobiles. Soon this "buy now, pay later" concept applied to buying radios, sewing machines, and refrigerators.

Many of the most trying and eye-opening experiences America had ever encountered took place during the years of 1919 and 1930; ranging from the end of the war to the stock market crash, the nation stayed together and developed many inventions and ideas that would drastically change the future of America. Most of the time when people speak about the 1920s they describe them as roaring. They have mental pictures that reflect women in flappers dancing with wine glasses filled to the brim in one hand and a lite cigarette in the other hand. They imagine men in expensive tuxedos buying lavish and luxury items such as cars and mansions. They think of works of literature such as The Great Gatsby that depict the 1920s as a place where people were free to do what they wanted when they wanted, whether it was legal or not. The twenties are considered a time where people had more money than they needed and they spent it accordingly. However, that is not the entire concept of the 1920s. The twenties were not just a time of over spending. They were a time of fear. People had never had nor seen this much money in circulation. They had especially not grown custom to witnessing people spend the money on items they did not need.

In 1920s, the basic foundation of American civilization transformed into a new society. It was famously known as “The Jazz Age,” or “The roaring Twenties.” the booming economy, most of the Americans income rose, which resulted in higher standard of living, along with the escalation of consumer expenditure. The automobile industry was the backbone of 1920s economy, Henry Ford implication of mass production, and standardization boost the industry, making all the car basically similar with mass production. This innovation made cars more affordable for most of the Americans, in fact, "Annual automobile production tripled during the 1920s, from 1.2 to 4.8 million"(GML, 820). Growth of automobile industry engendered magnification of " steel, rubber, and oil production, road construction, and other sectors of the economy. It promoted tourism and the growth of suburbs and helped reduced rural isolation"(GML,820).

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

I, ANKIT YADAV of B.com(hons.) from Amity school of commerce and finance, Amity University Uttar Pradesh declare that I have completed my research paper on “Impact of Social Media on Online Consumer Behavior”.