Social Network Analysis

1517 Words Oct 25th, 2010 7 Pages
Social Network Analysis(SNA): An innovative managerial tool for success.

Md.Tariq Hassan

The information revolution has given birth to new economies structured around flows of data, information, and knowledge. In parallel, social networks have grown stronger as forms of organization of human activity. Social networks are nodes of individuals, groups, organizations, and related systems that tie in one or more types of interdependencies: these include shared values, visions, and ideas; social contacts; kinship; conflict; financial exchanges; trade; joint membership in organizations; and group participation in events, among numerous other aspects of human relationships. Indeed, it sometimes appears as though networked organizations
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Employees with strong ties to managers who are often experts are also likely to perform better as they can access useful knowledge and subject area expertise. Receiving targeted and useful information directly from the manager with minimum information distortion, consultants with strong ties to management are even more likely to complete a project. This forms a virtuous cycle where strong connections to managers increase the chance of accomplishing a project which then enhances an employee’s reputation and attracts even more connections to project managers. Similarly, we expect project teams with strong ties to managers outside of the team to be more successful as well.
The ability to access diverse and valuable information effectively promotes worker productivity in two ways. Primarily, accessing information related to work at hand can directly improve the quality of work, as it can increase the chance of finding solutions to difficult problems. Secondly, accessing diverse information makes it more likely that new opportunities and resources will be discovered more quickly. To be first to learn about new opportunities allows a person to enter the queue faster and prompting her to suitably reposition her strategy, and therefore improving her chance of winning the opportunity.
SNA differs from conventional approaches to business problems by assuming that people are all
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