Social Networking Sites: Popular But Not Profitable

However, in opposition, social networking sites is based on sharing information and so, in the Internet economy and the exchange between users and websites would be beneficial to both ends. As the users’ valuable activities and information has become the base for

Paid social media efforts often seem confusing and misunderstood. Isn\'t the point of social media to share news, information, and products for your brand through a free outlet where customers and potential customers can see what you\'re up to? Now that Facebook and other networks have changed the algorithm that determines what you see on your news feed organically, it\'s vital to consider putting money behind your social media campaigns in order to really optimize the visibility of your initiative. Check out our latest infographic to understand the effectiveness and importance of the 6 major paid social advertising platforms. In our visual explanation of the value of social advertising, we touch upon the effectiveness and capabilities of Facebook,

According to a poll from hubspot.com it was found that businesses with high numbers of webpages get over six times of more leads than companies with fewer pages. These statistic prove the importance of social media marketing in the business world. The effectiveness of a company’s advertising through social media measured through the metrics scale, or more commonly known as the key aspects of social media advertising. I do believe that metrics matter in social media to an extent, but a large part of the effectiveness of social media is one that cannot be measured. With that I will try to explain the importance of metrics and their impacts on the system. . . . . . . . .

The evolution of online communication methods and development of social networks has transformed the operations and communications of many businesses. As the various social networking sites have continued to attract millions of users, social networking provides numerous benefits to businesses. Griffith (2011) states that users of social media are totally at ease to develop communities with common interests that help them to stay up-to-date through access to necessary information. Therefore, many companies and businesses have started to tap into social-media smarts to transform their advertising and communication strategies.

There was a lot of talk on how Social Networking as a model is doomed to fail but just looking at the way they are doing is enough to know that although it may not be paying off right now, it soon will. Sites like LinkedIn, Ryze, Yahoo 360, MySpace, etc seem to be attracting customers silently. Soon, they have multiple options on what to do with the huge customer

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

In a society where we spend more time with the people we work with than our own families, Social Relationships in the workplace could not be more important. In order for our work to feel satisfactory we must connect and maintain social relationships and networks. Social communication is almost as important in the workplace as the actual work itself is. It is getting harder and harder to be able to separate social and work relationships. This is why we must examine how to maintain these things because ultimately the success of our work is highly effected by it.

In the article, “The State of Social Media,” Martin looks toward the future of so¬cial media and discusses the ample possibilities and potential pitfalls (2015). Social media marketers need to be aware that they are not misleading consumers. Users do not like when they cannot distinguish between ads and content. Misleading ads could backfire on the marketer. Social media sites will need to tackle the challenge of making advertisers happy and keeping their number of users growing. (Martin, 2015). “Mobile will continue to grow at alarming rates and will drive how users consume media. Social will open the door to additional ad opportunities on mobile, and budgets will shift accordingly” (Martin, 2015, p. 23)

Social media networks especially Facebook has been playing significant role in online marketing and emerged as a source of advertising any business. Facebook acquires over 978 million users globally with US topping the chart with over 159 million users. US register nearly 90% of real estate agents using Facebook for marketing their business.

As a conclusion, throughout the years social networks have become more popular for people to use this social network to share information, business purposes and meet new people, etc. Besides that, social network have become a platforms for business to sell their products and services as it can be a strategic e-commerce plan. Therefore, businesses should take these opportunities to expand their products and services and also their customer

Social networking sites which are part of social media are playing a very vital role for the companies and their growth. Social networking sites are helping the companies reach from smaller scale to larger scale. Social networking sites are being advantageous for many companies while disadvantageous for some of the companies. They are mainly being used the companies for the promotion of their

Many businesses, as well, have found social networking sites to be a wonderful opportunity for the expanding their company and extending into new arenas. Businesses are able to find more meaningful conversation with their followers and fans — who either already are customers and supporters, or are highly qualified prospects. These networks are easy to navigate, can be updated and viewed from anywhere in the world on a wide variety of devices, and have been proven to be effective tools in a marketing toolbox.

Out of all the marketing techniques used today, the one that has created a lot of buzz and controversy is social media. Business nowadays cannot think of flourishing without the aid of social media. It has been the most effective way of boosting the sales of the business since it gives the marketers a voice to communicate with peers, customers and potential customers. Its unbeatable growth has made it a valuable marketing tool for business regardless of size, demography and product or service.

The authors found in their study that the main advantage of the using social networking is cost reduction. Every organisation wants to cut their cost to increase the profit and they opt for the strategies which help them to do same (Verhoef et al., 2014). The business organisation can freely opt for the social networking in their business as the barriers of financial resources are minimal. As the other advertising or marketing tool cost millions of dollars not every organisation can opt for this that time social media marketing provide significant platform to those business associates which have small amount of marketing fund. The social media allows the users to grab the target market with less investment and also direct link with each of the customers which on the other tools is not possible (Tsimonis & Dimitriades, 2014). The social network has a tendency to spread the news to all the potential customer because of its viral nature and information can reach to large number of audience within short time.

Stroud (2007) says that the ability of social networking sites to generate these huge volumes of web traffic is proof of their huge popularity. Google, Yahoo and News International have bought themselves a presence in the social networking arena. The detailed rationale for these acquisitions differs but all have a common theme of wanting access to the enormous audiences.