Social Networking and Social Media Nowadays

The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other

Social media refers to websites where individuals can create, share, and exchange information in a virtual community and network. The channels of social media include Facebook, Twitter, Whatsapp, LinkedIn, MySpace, YouTube, and blogs. There is a rise in the use of social media because of increase in technology. The increased penetration of internet in the world has rapidly increased the users of social media making it widespread and accessible to people throughout the world. Its emergence has led to building of new relationships while also impacting others.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

(2) A network of friends, colleagues, and other personal contacts. (3) An online community of people with a common interest who use a website or other technologies to communicate with each other and share information or resources. Social Network sites is defined as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with who they share a connections, and (3) view and navigate their list of connections and those made by others within the system. These social network sites are named as such but not limited to: Blogs, Facebook, Twitter, Myspace, and

            Before the internet, “social networking” simply referred to “a network of social interactions and personal relationships” (“social network”). This was a very concrete definition of the term, as it included the entirety of people a person would converse with (“social”) in order to establish a bond between themselves and the other person (“network”). Now, with social media sites such as

Social media has become a primary source of communication in the 21st century. Twitter Facebook, and Instagram are all social networks commonly used to communicate and associate with relatives and peers, as well as professional colleagues. While communication on social networks may often be casual, frequently it is used for formal deliberation and sharing of new ideas and perspectives. Facebook, with over 1.55 billion monthly users (http://newsroom.fb.com/company-info/), is one of the most widely used social networks in the world. Facebook users range from students and farmers to politicians and celebrities; consequently, a wide range of perspectives are shared and

Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).

The term social media generally refers to communication technologies and interactive platform, such as Facebook, Instagram or Twitter. A further definition is given by Kaplan
and Haenlein
 (2010) who described it as a group of Internet-based applications that allow the creation and exchange of User Generated Content, and emphasizes that any user of social media can be a content creator and can distribute to a network of users. In a broad term, social media is the social interaction via online information and communication technologies

Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

Social networking sites have revolutionised communication, and are now one of the main sources of communication used today. Facebook was created in 2004 by Harvard student Mark Zuckerburg, and is estimated to have over 175 million members (Hovi, Pitkanen, Tuunainen, 2009).

Find below an essay I whipped up this morning in class on social media and networking, their implications, advantages, limitations, and effects on society. I 'd appreciate any feedback and correction of factual errors. It was a lot of fun to write :)

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

Today: Social networks are ubiquitous. It is projected that there are more social network accounts than there are people on the planet. They are one of the primary means of communications. We use them to stay connected with friends and family, as well as to stay informed on local and world news events. As an important note, when you consider the utilization of these social media sites, it doesn’t take long to realize the potential exposure that a business could have, if it chooses to leverage it. The social networking evolution has introduced a completely new sales and marketing channel. The impacts and the revenue generated from this industry will be a key focus of this report.

Marketing does not operate in a vacuum but, instead, in a complex and changing environment. Indeed, marketers operate in an increasingly connected world. Companies today have to be alert and responsive to the interests and concerns of various actors in the marketing environment, not just its immediate customers. A company¡¦s marketing environment consists of actors and forces outside marketing that affects marketing managements ability to develop and maintain successful relationships with its target customers. The marketing environment