Social Networking in Business

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Social networks are widely used. Describe how this technology could be used in a business setting. Are there any drawbacks or limitations to using social networks in a business setting?

The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.

Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate

Overall, social media can be an enjoyable and valuable tool, which allows you to catch up with a childhood friend, endorse their business, and acquire news faster. When you become an adult and graduate from high school or college, people like to reminisce about the glory days. Thanks to social networks like Facebook and Classmates.com, you can connect with your childhood friends and see what they are up to now. If you are planning your high school reunion, social network websites like Facebook, you can plan and invite people from Facebook to come instead of collecting new contact information. In addition, companies who use a social network can promote their business and attract more consumers to sell the product. Big business like Wal-Mart and Target can use the social networks to tell consumers what is on sale that week and offer coupons to help save money. Business can also use the social networks, like Facebook who offer companies to promote their page for a fee, and place advertisements on

Not only are these sites great for recruitment, but they also allow companies to quickly update people about unfolding events, like conferences, and also inform the community of potential threats, such as the H1N1 outbreak. Many of these updates are posted using Twitter, which is the site that asks, “What are you doing?” in 140 characters or less. Large organizations, like the Society for Human Resource Management use Twitter to publicize annual conferences (Twitter Is the Latest Electronic Tool, 2009). Social networking sites also allow companies to communicate news and details about special offers directly to the consumer. It also allows for the consumer to give feedback and receive an actual response from a live person, rather than an automated email. Daniel Schwartz, an attorney with Pullman & Comley LLP, described Twitter as “a unique communication tool that, if used properly, can really help a company grow in outreach and brand marketing.” Not only do these sites help with brand marketing and recruitment, but they also create a record of activity which can prove to be a useful tool to the employer who notices there is too much activity on the sites from employees during work hours (Twitter is Latest Electronic Tool, 2009).

Social networking can benefit businesses greatly. These sites allow businesses to advertise and market services to a large audience, and since a profile is free to set up, the advertisement is

Social Media: Businesses now incorporate social media as part of their base business plans. Almost all businesses have Facebook, Twitter, LinkedIn, and Google+

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

With social networks, companies can develop direct interaction with their customers and above all they can create online word of mouth with the tools providing by social networks.

People are increasingly sharing their lives online through social networking sites with little concern for who may be viewing their information. This has become an issue in current times and is up for debate based on the ethical issues associated with Social Media. People don’t realize joining a social network is like joining a community. As any community in real life, your business has a place in the community but should not invade one’s privacy. Social networking is one of the most popular methods apart from forum marketing that is available to Internet users today. Places like MySpace and Facebook among others have gone from just social interaction spaces to a part time marketing program as

Social networking is a thriving industry because as technology continues to evolve, the world is too, and soon everything will be computer operated. Social networking not only is a way to keep up with the constant demand of technology, but it also provides an easy way to make a profit.