Social Networking in the Business World Essay

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

The social media platforms growth in the average person's life has significantly altered our communication with each other, both at home and in the workplace. In recent years companies have been trying to leverage the power of social media within the business environment. Once the value of social business is understood and the effective use of the many available tools are utilized, it can be advantageous to an organization's bottom-line. Several known implementation challenges can be averted if these prerequisites are in place before implementing a tool.

Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

The relentless emergence of the diverse Social Media platforms has been impacting the way people and businesses interact and communicate with each other. The purpose of the paper is to highlight the dynamics by which businesses and particularly Business to Business (B2B) companies attract customers and promote their products and services to them using social media. With an increasing competitiveness in various fields and the innovative ways marketers use to bring new prospects, some businesses have been left behind and have known a considerable decrease in their productivity due to the lack of use of the adequate social media channels.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Today: Social networks are ubiquitous. It is projected that there are more social network accounts than there are people on the planet. They are one of the primary means of communications. We use them to stay connected with friends and family, as well as to stay informed on local and world news events. As an important note, when you consider the utilization of these social media sites, it doesn’t take long to realize the potential exposure that a business could have, if it chooses to leverage it. The social networking evolution has introduced a completely new sales and marketing channel. The impacts and the revenue generated from this industry will be a key focus of this report.

Thesis Statement: All social media channels are ideal for business and professional use. One can connect with other professionals globally on LinkedIn (category 1), present one 's brand on Twitter (category 2), and interact with existing and prospective clients on Facebook (category 3).

When I work with a client on developing a social media/networking strategy we focus on three of the available networking sites: Twitter, Facebook, and LinkedIn. Out of the three LinkedIn is still the one that provides the most opportunity for small businesses. Let’s take a look at some of the advantages LinkedIn offers:

Social networks such as Facebook and MySpace are known to connect people with long lost friends and family. It has also been known to connect people with similar interest together. The knowledge of social networking makes it easier for companies as a whole to benefit from the advantages of social networking. Businesses are starting to use business social networks such as LinkedIn and Ryze to acquire potential clients and other businesses with the same interest. Business social networks can be very beneficial to a company, by helping potential clients decide whether they are interested in the company’s services and assist employees on need to know information on the company without a delay. The advantages include but are not limited to,

A social network is not just about posting vacation photos. In this age, social media has become a very important platform that entrepreneurs can no longer ignore. Many entrepreneurs are so reluctant in using this platform because they lack the necessary information. When properly used, social media can help grow a business to a new level of success.

Nowadays, companies and organizations are using social networks as a tool of success for their business. However, those companies and organizations are more directed

With today’s technology, nothing allows you to connect directly to your customers and clients quite like social media does. Whether it’s through Twitter, Facebook, Google+, LinkedIn, or any of the other multitude of social media platforms, business have the ability to connect to their customers instantly through social media.