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Social Phenomenon ASMR

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As digital technology continues to grow and the internet becomes one of the most highly used sources, the connection people can create with one another from all parts of the world has flourished. One of the most popular websites visited in the United States is Youtube.com and has contributed tremendously to the emergent interactions amongst people. This website has steered to the establishment of so many social phenomena—one being Autonomous Sensory Meridian Response, or more commonly known as ASMR. The social phenomenon ASMR can be explained as a relaxing sensation that is felt on the scalp and is triggered by various gentle sounds (Garro 396). The first ASMR video posted on YouTube was back in 2009 by the account WhisperLife titled …show more content…

The data was collected over the course of four weeks. Also, before the experiment was conducted, each participant was asked a range of “strongly agree” to “strongly disagree” questions on why they chose to watch ASMR. In addition to these questionnaires, other sets of questions were asked to correctly measure the effects of mood and/or pain in which they were asked to rate it numerically from one to one hundred before and after watching (Barratt and Davis 4-5). The results of the questionnaire’s support that ASMR can be used for sleep, relaxation, and stress, “82% agreed that they used ASMR to help them sleep, and 70% used ASMR to deal with stress” (Barratt and Davis 5). Furthermore, the results for designating mood alterations after watching ASMR were noteworthy as it did display improvements for the contributors of the study, “[e]ighty percent of participants responded positively when asked if ASMR has an effect on their mood, while 14% were unsure and 6% felt that ASMR did not alter their mood” (Barratt and Davis 7). This data alone can be used to build upon further research to view mood improvements of ASMR in comparison to prescribed medications. Additionally, the study found that “[f]ifty percent of participants said their mood improved even in sessions when no tingling sensation was produced, while 30% said that achieving this sensation was vital to mood improvement” which also

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