Social Power of the News Media

Media coverage of news events can be disseminated to the general public in any number of different ways and media biases often “reflects certain organizational and/or professional preferences or values” (Bennett 2011, 173). In fact, Lundman (2003) points out “that journalists assess the newsworthiness of homicides occurrences using the relative frequency of particular types of murders and how well specific murder occurrences mesh with stereotypical race and gender typifications (357).” In addition, Johnson (2012) felt that the real job of media was to “create a message that…grabs public attention (62).” In other words, can the media grab the public’s attention and hold it?

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Once Jim Morrison said that whoever controls the media controls the mind. This shows that he had recognized the immense power and influence that the media has in our day to day lives. The media plays a very important role in the society as the source of information for every person. Hence, it is very hard for the modern society to live without the media. As a result of the media being the major source of information in our society, it is an undeniable fact the media shapes people’s opinions, attitudes and actions on particular issues (Czopp & Monteith, 2006).

The media controlling individuals through society is not a new subject. Advertisements, shows, and news all influencing what each individual thinks about the world and in turn allowing power over the people engaged with it. So what is power? How exactly does it affect me? Well, Carnegie - Endowment for International Peace explains it as “Power is the ability of one party [or an individual] to make another party do, or stop doing, something.” (Naím, Moisés. "Why Power Is Decaying in the Modern World"). Simply put this can also be explained as power being in control over another thing. This is shown in Fahrenheit 451 in Mildred’s (,the main character's wife,) and her friends interaction

For the average American there is no escape from mass media. It can be found within our news papers, movies, television and internet, which account for most of our news and entertainment source. In Michael Parenti's book, Make Believe Media, the Politics of Entertainment, Parenti attests that this mass media clouds our society's perception of reality by propagating prefabricated images that create and validate a superficial ideological world. Unfortunately, people are denied the opportunity to obtain and interpret information, which impacts our society, by media conglomerates that wish to keep their industry profitable and on the rise. Effectively, the American public's information and entertainment sources are controlled by some ten

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

The media, a powerful source of information but what are the affects? While the media is seen by many as a vital source of information offered through a variety of different outlets, the theoretical underlining affects of the media demonstrates how stories from within it can influence society. The imprtance of not only recongnizing but understanding the media’s affects remains a vital priority in all forms of information today in how it is received and interpretated by different audiences. The level of effect of the media however, has been disputed heavingly, as with different forms of media such as online have developed a different affect for the mass media consumer. When regarding the level of effect the media holds, the 2016 Presidential campaign presents a prominent case study that shows a limiting affect of the mass media that

Today, many of the gender critics have a lot of attention and control in the media. In several cases, especially with vary prominent figures, they do not interact with people on the other side of the debate, but instead with individuals who share the same/similar beliefs. This has helped maintain the bias in the media, since several news media organizations focus solely on the perspective of this one side. It has gone to the point where proponents of GamerGate are condemned by the media and journalist if their support is well known. While some are doxxed and receive threats, others are censored (on sites such as 4chan, Steam, YouTube) should they have an opinion different from the narrative presented. Social control, to a degree, is present

"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which

The media also influences how the public perceives issues. The placement of political issues during news coverage influences the importance of political issues on society. The ranking of media issues and society’s ranking suggest that the media influence the public (Weaver, 1996). The importance of an issue may rests on its time slot, sequence in the news story, or in the advertisement for the news.

Over the past century or two it has become quite evident that elite certainly hold all the cards when it comes to what the public should know through the media which initially was supposed to be autonomous of the government and the socially elite. This essay will mainly focus on the findings of Noam Chomsky and his postulations, the works of Harold Innis and his influence on the first application of the political economy approach within the media. And I will touch base on theories by Boyd Barrett then neatly wrap it up with a bow of how influence impacts public opinion in general.

Uber – efficient and reliable transportation. That is what the majority of people know the brand as. Earlier this month, the brand decided to make a major change and introduced its “new look”, which included a new logotype, website design, and application logo. The brand dropped its widely recognized ‘U’ and black and white look, shifting to what the company refers to as the “atom and bit”, along with a colorful design. The new trademark features an image of a square embedded in a circle, where the square is supposed to represent the bit, which is a central concept to the brand’s business philosophy. Uber’s rebranding, and its redesigned application logo in particular, has created an immense amount of uproar

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

The effects of mass media and social media have changed the way people have experienced presidential campaigns in many ways. With the development of new technologies through the last hundred years many different ways of experiencing the campaigns have taken place. Newspapers, radio, television, internet and social media websites have changed the ways we all have experienced elections.