Social Psychology Theories About The Development Of Prosocial Behavior And Altruism

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ly take a longer time to receive help than if few bystanders present. However, if a person believes that someone is in need of help, then helping immediately when many bystanders are present may influence someone to join and then several others may follow (Zimbardo & Sword 2015). So, taking direct action can influence prosocial behavior in others by indirectly convincing them that they too should get involved because someone else is helping.
What are the primary social psychology theories about the development of these two phenomena? According the University of Alabama, there are four main social psychology theories about the development of prosocial behavior and altruism. These are social exchange, empathy-altruism, social norms, and evolutionary psychology. The Social Exchange Theory discusses that the reason we involve in prosocial behavior is because of the benefits we receive in comparison to what we give (Cherry 2015). If the benefits outweigh the costs of helping someone in a given situation, then we are more likely to help them and that may be the main reason why we help this person (Crossman 2015). For example, if the helper does not see any major consequences by helping a victim and it in fact may provide benefits to the helper, the helper is much more likely to engage in that behavior. If the helper believes that they may be late to an event or they may become physically injured, for example, by helping a victim, this provides a good rationale for the helper
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