Social Responsibility And Corporate Responsibility

The Walt Disney Company values the diversity of ideas, perspective, gifts, talents, experiences, and backgrounds that each employee represents within the company. Richardson says,

Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales.

Many believe that business entities should have an ethical duty to be socially responsible, to work towards increasing its positive effects on society while decreasing its negative effects. Many organizations look for opportunities to be socially responsible while also creating shareholder wealth.

Disney is an iconic brand that is recognized internationally. The company is not only loved by children, but by people of all ages, races, and backgrounds. What makes Disney such a beloved brand? Although it is nearly impossible to pinpoint just one reason for their success, Disney’s core values is what makes this company stand apart from the rest. The founder and creator of Disney, Walt Disney, had a vision for the future that integrated imagination, creativity, freedom of expression, and a touch of magic. With all these values melted into one company, the possibilities for success became a reality to the Disney family. When Disney began to expand, so did the company’s philosophies. Keeping these core values rooted within the brand, Disney focused on emphasizing the importance of employee empowerment and benefits, which is why Disney was ranked as one of the top twenty five companies in America to work for. Over the course of this semester, our team has diligently researched the Disney brand and discovered the characteristics of this company that makes it so unique and successful.

Disney strives to maintain a workforce that reflects open opportunity, where everyone is at an advantage by the company potential.

Disney is a company that was developed from a small cartoon studio to a huge billion-dollar household name. It is almost guaranteed you’ve heard of them by name or one of their many assets such as ESPN, ABC, or Marvel Studios. In this portfolio, I’ll be going over Disney’s corporate locations, their employee code of conduct, operating principles, and several other aspects that make the Walt Disney Company what it is today.

An organization that I believe performs highly in social responsibilities is the Walt Disney Company. Walt Disney is one of the most well know companies. Walt Disney is known for their theme parks, television shows, and their films. Children all over the world travel to Disney’s amusement parks, watch their television shows, and movies as well. Disney’s revenue is brought in by its amusement parks, its films, and TV productions.

Jeffrey Gitomer once said, “Great people have great values and great ethics.” These great people start ethical companies with great values with great ethics of course. The meaning of ethics can sometimes be unclear, but the general idea of ethics is choosing between right and wrong. There are many ethical companies that treat their company and consumers well such as Levi & Strauss Co., The Hershey Company, and 3M. Despite these companies that are successful and don’t attempt to cheat the world of business, there are others that aren’t so ethical. These include: Wells Fargo, Nestle, and Chevron.

In comparing and contrasting two articles which analyze and evaluate ethics in business, the impact of corporate social responsibility and ethical behavior by corporation and their managers can be understood by the public perception documented in a survey of Hawaiian residents, as well as the argument of negative value to consumers when self-interest and lack of ethics are part of an organization’s business model. The survey results in Choy’s article demonstrate the impression of a decline in corporate ethical behavior over the past twenty years. Both articles use the environment of competition to discuss the characteristics of ethical and moral behavior in the corporate realm. The recommendation based on the evaluation of information in the two articles is for business organizations to employ ethical and moral practices that include the values of society, and use traditional morality in all business dealings. The value of corporate social responsibility will be acknowledged and appreciated by consumers, and both economic and social gains can be achieved.

The Walt Disney Company is a worldwide entertainment company. The company has a variety of broadcasting networks such as radio, television, stores, and theme parks. The Walt Disney Company is a name that customers trust. The company is known for their worldwide theme parks and their movies. Disney is a well trusted company with over 50 years of business. The Walt Disney Company is part of the Media Industry and Broadcasting. The company began in 1923 by Walt Disney with their first film Alice’s Wonderland, and have then expanded to be a diversified entertainment company. Splitting into five different business segments which are Parks and Resorts, Media Networks, Studio Entertainment, consumer productions, and interactions with different countries

Companies that include ethics and social responsibility into the company's mission and vision statement have a greater chance of succeeding. Ethics is based on an individual's actions. These individual actions affect the business. Adelphia, one of The United States largest cable company, failed because

The Disney theme park is an organization that focuses on customer satisfaction. The management style at the Disney theme park is very diverse and non-traditional. All employees from janitors to performers are called “cast members.” Managers at the Disney theme park focus on the role of employees in service delivery. Employees are broadly trained in communication, quality awareness, and customer service. Employees at the Disney theme park have regular team meetings for effectiveness evaluations. Disney theme park employees are additionally made

There are many reasons for companies and corporations to become involved in socially responsible causes such as giving back to the community, boosting company morale, and an increase in sales and/or community support.

Disney has several venues in which draws high amounts of annual revenue. They include, theme parks, television, clothing line, media, and merchandise based on it’s characters.

A corporation that says it is socially responsible, claims that they are concerned for society's welfare; which also includes the environment, because now days, we are a lot more concerned about our environment and how everything affect it. The corporation will make sure to insure those values within the company and also to its partners. ("Social responsibility in Marketing," 2012 - 1998) Also, if a corporation says it is ethically responsible and it really is, it shows to their customers and partners their integrity