Social Responsibility Of KLM And Northwest Airlines

The evolving practices around corporate social responsibility (CSR) provide dynamic, and complex opportunities for business. Overall, businesses are modifying their core purpose from creating shareholder profit toward creating shared value across their stakeholders, with shareholders being only one of the many stakeholders. This paper analyzes the 74th ranked 2014 Fortune Global 500 Company Kroger. Kroger started in 1883 as a local Cincinnati, Ohio grocery store, and has expended to be the second largest retail grocery store in the United States, and fifth largest in the world, owning retail food and drug stores, jewelry stores, and convenience stores in the United States (Kroger, 2015). Kroger remains headquartered in Ohio. An overview of Kroger, and specifically Kroger’s corporate social responsibility (CSR) strategy and implementation will be discussed, followed by a strengths, weaknesses, opportunities, and threats (SWOT) CSR analysis informing a concluding plan to enhance Kroger’s CSR maturity.

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

The objective of this research paper is to describe how the 21St Century utilized concepts , such as corporate social responsibility in relation with triple bottom line, to shift the airline industry into becoming a forward-thinking industry embedding sustainability into their core of business operations to create shared value for business and society. I will define corporate social responsibility and areas of social responsibility in the airline industry at the beginning of the paper and proceed with how it ties into the bottom line concept. Next, I will give brief examples of airlines such as JetBlue Airways, and British Airways how they apply these concepts into their mission. In conclusion, I will express my own thoughts about how different generations based their purchases and career decisions on these concepts.

The mission and vision of Alaska Airlines is that employees share an uncommon blend of

The Risk of Entry by Potential Competitors – Since the deregulation of the airline industry in 1978 over 1,300 new airlines have opened for business. However, most now are bankrupt or merged with the other carriers to stay workable. The established giants were Delta (merged with Northwest), American Airlines (merged with U.S. Airways), United Airlines (merged with Continental), and now Alaska Airlines (merged with Virgin America). Now the Low-Cost Carriers (LCCs) are posing a massive threat which includes Southwest Airlines (merged with Air Tran), and JetBlue.

Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).

“For over 75 years Alaska Airlines, and the people who make us who we are, have been guided by integrity, caring, ingenuity, professionalism, and a unique spirit. A spirit that was has grown out of our geographical roots” (Overview Alaska Airlines). Alaska Airlines have founded the corporation by its three guiding principles of: the people, the community, and the environment. The people comprise of those individuals who make up Alaska Airlines and work to unsure its success day in and day out. The community is those who are impacted by the services of Alaska Airlines, such community can be through the services they offer or the charitable contributions they make. Finally, the environment has to do with the sustainability of the environment in which they live and operate. Much of their success is based on their commitment to leading their industry and organization with superior values. Many of the values that leadership at Alaska Airlines hold are similar to the eleven leadership principles of the US Marine Corps. The principles that overlap both groups include: be technically and tactically proficient, set the example, train as a team, develop a sense of accountability, and seek responsibility and take responsibility for your actions (Hess &Cameron, 2006, p.222). Alaska Airlines undoubtedly sets a precedence for the last two principles as sustainability is one of their fundamental

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

At the onset of the airline industry in the United States, major network airlines were the sole providers of air travel. This multifaceted industry was a difficult industry to break into as a consequence of “sophisticated customer segmentation, hub-and spoke models and costly information systems for reservations, fare wars and intense competition” (Thompson 2008). Shrinkage in airline ticket prices augmented the demand for airline travel. Many markets were simply deserted or over-looked by major network airlines; this is a region a fresh “second tier of service providers” could enter into. This endeavor proved to provide a consumer savings of billions per year. Thus in June of 1971, after a tumultuous battle with other Texas-based

As the new century unfolded, Delta Air Lines continued exponential growth becoming one of the largest airlines in the country. A merger with Western Airlines in 1987, the acquisition of Pan Am’s transatlantic routes in 1991, and a final merger with Northwest Airlines in 2008 meant Delta now had routes all over the world. Delta like many other airlines faced very difficult times post 9/11 and during the recession. The airline made significant cost improvements across its operation and the merger with Northwest Airlines ended up pushing the airline back into profitable business.

In my report I will briefly mention about the CSR of Emirates Airline, Firstly CSR is very important for every company these days to achieve success in sustainable society and to stay in humans mind.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

In the early 1970’s Southwest Air was confronting more controversy but by 1974, Southwest Air competitors began moving out to Dallas-Fort Worth Airport and leaving the airline with a monopoly on service from the cheaper, more convenient airport. Southwest defeated more legal battles thereby, solidifying its presence at Love Field and its newly renovated facilities at Houston’s Hobby Airport, making its active commuter service the basis for broader operations. By May of 1978, Southwest Air had exceeded the five million passenger mark and was free of its legal battles and could now expand their activities from outside of Texas. The airline's steady growth continued in 1983, adding customers, flights, and airplanes. Subsequently, its strong growth continued into the 1990’s as a major airline with a fleet of 94 planes serving 27 cities which grew to 124 jets flying to 32 cities.

Corporate Social Responsibility (CSR) is becoming an important aspect when it comes to running a business because it shows the people that how much a company values its customers and its society. CSR is known to be a business approach that contributes to the sustainable development by providing economic, social and environmental benefits for all shareholders. Nowadays, the majority of the companies are starting to adopt the CSR approach in their business models due to its benefits such as helping the environment, lowering cost of operation, promoting safe workforce, etc. More on, the biggest benefit of all is that it makes customers and employees happy, and that brings in more revenue and productivity into the company. According to an article by better business journey, “88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.” This study proves that how much important it is for a company to engage with its customers. When it comes to CSR, the first company that comes to my mind is the Walt Disney company due to their engagement with the society all over the world. I think Disney has become one of the biggest company that has embodied the CSR approach in their business model and continuously contributes to society to make the world a better place. In this paper, I will be focusing on Disney’s CSR report and discuss its positive outcomes.

In the past few years, the commercial air carriers have formed strategic alliances with each other which were not possible before this due to the previous regulations.