Social Responsibility Theory

1420 WordsApr 20, 20106 Pages
Social Responsibility Theory To combat the pressures that threatened freedom of the press, this theory was first introduced in 1947 and was recommended by the Hutchins Commission on Freedom of the Press. It stated that the media should serve the public, and in order to do so, should remain free of government interference. It defined guidelines that the media should follow in order to fulfill its obligation of serving the public. Ethics and the Media The Social Responsibility Theory claimed that the media could be self-regulating by adhering to the following precepts: • Media has obligations to fulfill to a democratic society in order to preserve freedom. • Media should be self-regulated. • Media should have high…show more content…
Due for publication in 2010, this standard will "encourage voluntary commitment to social responsibility and will lead to common guidance on concepts, definitions and methods of evaluation." (ISO, 2009) The standard describes itself as a guide for dialogue and action, not a constraining or certifiable management standard. Social Responsibility |[pi|Practiced in the US in the 20th century | |c] | | |[pi|Purpose is to inform, entertain, sell, but also to raise conflict to the plane of discussion | |c] | | |[pi|Ownership is private | |c] | | The social responsibility theory is an outgrowth of the libertarian theory. However, social responsibility goes beyond "objective" reporting to "interpretive" reporting. A truthful, complete account of the news is not necessarily enough today, notes the Commission on the Freedom of
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