Social Technographic Analysis

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

At the center of the theory is hardware, software, and content. In the example of Facebook, hardware would be any device which can access the internet (such as smartphones, tablets, and computers). Software would be the Facebook website or Facebook app where the user information and website information is stored. Anything that the Facebook users upload is the content. The next shell is Organizational Infrastructure: who distributes and creates the media content. Facebook users upload (create) and distribute (share) content on Facebook. Social systems are facets of our society affected by types of Communication. Social implications of Facebook include: an increased lack of physical communication and interaction; ability to support political and social causes worldwide; and economic factors that affect users through the cost of accessing the internet. Individual users make the entire Communication Ecosystem functional. However, there are differing factors that affect users: enabling, limiting, motivating, or inhibiting. With regards to the Facebook model, an enabling factor is the internet, which makes the website even possible. An inhibiting factor would be a lack of access to technology or the

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Grant Kennedy tries to convey to the reader and the ways in which they can use the four social media platforms he has chosen to their advantage. He has written this book in a simplistic way in which anyone interested social media marketing could understand. Kennedy discusses the fact that he believes every business or company must use social media platforms and all that these platforms have to offer. He addresses the process of deciding which platform works best for the reader or the readers company and how to go about setting up a professional social media profile.

The company should take the knowledge of the top social media tools among their audience and make every effort to engage with its audience on these

Social network sites (SNSs) such as such as Friendster, CyWorld, and MySpace allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others (Ellison, 2007). These sites could be used for work related situation, romance, connecting with individuals with shared interest, or creating a connection amongst college students. Facebook enables its users to present themselves in an online profile, accumulate ‘‘friends’’ who can post comments on each other’s pages, and view each other’s profiles (Ellison, 2007). Individuals can write on the wall of friends, send private message, comment on posts, as well as chat via instant messaging. Much of the early research on online communities assumed that individuals using these systems would be connecting with others outside their pre-existing social group or location, liberating them to form communities around shared interests, as opposed to shared geography (Ellison, 2007).

Which individuals add a social, cooperative context to form sense of knowledge Social data analysis includes 2 main constituent parts: 1) knowledge generated from social networking sites (or through social applications), and 2) refined analysis of that knowledge, in several cases requiring period (or close to real-time) knowledge analytic, measurements that perceive and suitably weigh factors like influence, reach, and contentedness, AN understanding of the context of the information being analyzed, and also the inclusion of your time horizon concerns. In short, social knowledge analytics involves the analysis of social media so as to know and surface insights that is embedded inside

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

| |Social networking could possibly go even bigger as the |Sudden change of preferences by the target market that |

* Focussed – (Mostly business users - Recently added user group) Some users of the sites will create the profile to research the market’s response in a specific geography for the predictions of their business in their geography. Also, as this is an easier way to reach a wider and global consumer base, many corporate houses globally are using these social sites to advertise or endorse their products and promotions.

Social networking is a way for people to connect and share information with each other online.